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Google Shopping Switches to Paid International PLA’s

PLAs Rolled Out Internationally

Want an International Google Product Listing Ad?

Google just announced that paid Product Listing Ads are being rolled out internationally on June 11th. According to Inside Adwords’ recent post “Connect, Click and Convert Around the World with Google Shopping” this transition will help retailers “connect the right products with customers … increasing clicks to their sites, and convert more shoppers into buyers.” Here in the states, this transition was made almost a year ago and per several of our case studies, our clients have seen a growth in both traffic and conversions. What are your feelings on this international rollout?


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