Long-Tail Descriptions For Better Conversions

Search Engine Land’s article “Non-Descriptive Labeling Can Hurt Your SEO & Site Usability” gives e-tailers some great tips on optimizing product descriptions for better organic search engine results.  Focusing on long-tail descriptions will give your products a better chance of showing up in search results when specific queries are performed – leading to better conversion rates.  When is the last time you’ve audited your website’s labels and context?