What Are Google AdWords Seller Rating Extensions?
Remember when your teachers used to give you gold stars to show everyone how well you did in a project or homework assignment? AdWords Seller Rating Extensions are pretty much the same thing – except in this situation, customers are giving them to your e-commerce website to tell other shoppers how happy (or unhappy) they are with your service.
Seller Rating Extensions display a star rating along with the number of reviews your website has received. Clicking on the seller reviews link will lead to a page where customers can see how well you score in shipping, customer service, price, and other nitty gritty factors that may convince them to shop with you over a competitor.
Benefits Of Seller Rating Extensions
Nowadays, online shoppers are more discerning and do more research before they commit to buying a product or service. When deciding what to buy or where to shop, they put a lot of stock in their fellow shoppers’ recommendations and experiences.
With Google’s gold stars (aka online shopper endorsement) smack-dab in the middle of your ad, users will know that yours is the store to go to! Potentially, this increased customer confidence will rake in higher click-through rates and more qualified leads.
In a test at AdWords HQ, Google compared ads with Seller Ratings against those without. Can you guess which one earned a 17% higher click-through rate? You guessed it! The ones with Seller Rating Extensions attached.
Sounds Great, But How Much Does It Cost?
Good news! It costs absolutely nothing more to add Seller Rating Extensions to your ads. Clicks that lead to your seller reviews page will not be charged and those that lead to your website will be charged on the usual cost-per-click (CPC) basis).
Where Seller Rating Extensions Display
Seller Rating Extensions appear in your ads right below your title text on SERPs on desktops, laptops, and mobile devices that have full internet browsers. Recently, I’ve also noticed more and more mingled with my organic results. So how do they get there, you ask? Read on!
How Can I Get Seller Rating Extensions On My Ads?
Prepare yourself for some bad news… You can’t. Google automatically appends the stars to your ads itself if it sees that your webstore is worthy.
Google lists these Seller Rating requirements on its AdWords support page:
- Your campaign is opted into Google Search
- Customer must be searching on google.com, google.co.uk, google.de, google.fr, or google.nl
- You have at least 30 unique reviews over the last 12 months
- At least 10 reviews must be in the customer’s Google interface language
- You must maintain a 4 star average
In essence, two things you need to do to get Google approval are: 1: always provide excellent service, and 2: invite your customers to fill out a merchant review after their purchase.
Where Reviews Come From
According to Google, reviews are pulled from Google Wallet transactions and Google Shopping, which gathers reviews from third party websites all over. I’ve noticed, however that the bulk of merchant reviews usually come from ResellerRatings, PriceGrabber, Epinions, and Yahoo.
To find out where they’re coming from, yourself, just click on the link next to a merchant’s stars. You will be taken to the merchant’s reviews page where sources can be found at the bottom right.
Use this information to your advantage! Are you lacking reviews from a certain website or missing some altogether? Get out there and talk to your customers; Send some thank you e-mails encouraging them to review your service grow your numbers. Remember that you only need thirty reviews to be eligible for Seller Ratings Extension to show with your ad, so get out there and start getting those stars!
Coming up next: show customers you’re the coolest kid on the block with Social Extensions!
This entry is part of a series on Google AdWords Ad Extensions. Be sure to check out the rest!
Google Location Extensions: Become a Local Search Powerhouse
Capture More Conversions with Google Call Extensions
Sitelinks Extensions – Get More Bang for your Advertising Buck!