If I had to pick just one investment for small business owners to make in order to further their social media efforts, it would have to be the smart phone. It doesn’t matter whether you’re an Android or iPhone fanatic; the ability to communicate with your network at anytime from anywhere is priceless.
There is no time like the present.
Having the ability to post pictures, videos, and comments and make connections on the spot is priceless. While we highly recommend having a schedule and plan for your social media marketing efforts on whole, spontaneous postings are just as important. Not only do you avoid losing messages in translation from conception to posting several hours later, but your network gets to see the human side of your business; from shaky-handed pictures to minor typos and bad hair days.
Balancing your traditional marketing messages with human imperfection and personality is an important aspect of your online social efforts: it makes you real, approachable, and likeable. People trust other people and companies who are real.
Your smart phone is your social media Swiss Army knife. Phone, camera, video camera, voice recorder…all in one…talk about a time-saver!
For social media purposes, professional photo and video shoots are not always necessary. For Facebook status updates and Tweets, it’s acceptable (if not expected) for images and videos to not always be of the highest quality. Don’t hesitate to use your phone’s camera to feature pictures of your product, your employees, or the amazing sunset you saw on your way home from work. Again, these kinds of posts remind your community that you are not a robot; you are human. People like that.
Be sure that you have access to all of your social media accounts: Facebook, Twitter, LinkedIn, YouTube, Flickr, Wordpress, etc.
For those of you in the service industry, it’s also helpful to have access to user rating and review sites like Yelp, Urban Spoon, and Foursquare.
Personally, I love TweetDeck for keeping me up to speed on my Facebook and Twitter updates since I use those the most. What are your favorite social media monitoring applications?