Google Analytics – How To Use Custom Reporting

Google Analytics provides a tremendous amount of interesting and pertinent information about the way that your readers use your website. You can easily use it to determine how people find your website, what pages they view, how long they stay, and whether or not they return.

There are many combinations of information that are not built into Google Analytics interface. This is where the feature “Custom Reporting” comes in. You can use Custom Reporting to easily track complex combinations of data. Some examples of custom reports I have set up using this feature are:

  • Conversions, their source, & the hour of day they convert
  • Comprehensive use by mobile devices
  • Source & medium of e-commerce sales
  • Source & bounce rate, and bounce page of visitors

There are endless combinations of data you can track and analyze using the Custom Reporting feature of Google Analytics. Here’s how:

  1. Log into your Google Analytics Account
  2. From the Dashboard, click “Custom Reporting” then select “Manage Custom Reports”
  3. Click “Create New Custom Report”
  4. Select the Primary Metric(s) you would like to track, drag from the left navigation to the center of the screen – these will appear as secondary column headers in your tracking
  5. Select the dimension you would like to track, drag from the left navigation to the center of the screen – this will appear as first column header in your tracking
  6. Select any sub dimensions you would like to track – this is the path your tracking will follow as you “drill down” into your dimension
  7. Click Preview report to see how your report will look. If you are satisfied with the layout, close the preview and click “Create Report”.

You can now access this report at any time from the left navigation of Google Analytics by clicking Custom Reporting.


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