The Silicon Valley American Marketing Association is hosting a discussion on Data Feed Optimization as part of an explosive e-commerce marketing plan. If you are in the Palo Alto area and can swing it, you should not miss the Web Strategy Morning Forum.
From the SVAMA event description –“E-Commerce sales are skyrocketing. Comparison Shopping Engines are the new shopping malls. Window shopping is now Microsoft Windows shopping. Prepare your e-commerce business for what’s next. Linda Bateman of VerticalRail.com will host a discussion about this dynamic new e-commerce marketing opportunity. Topics include data feed creation, data feed optimization, and formatting feeds for comparison shopping engines such as Google Product Search, NexTag, Shopzilla and Pricegrabber. If you run an e-commerce site and are not optimizing your data feeds in Google Product Search, you’re missing the train. Learn “What’s Next” in this exciting new frontier.”
This event is open to SVAMA member and non members.
Members – $5
Non-Members – $15
When: 26 February 2010
8:00am Networking & Coffee
8:30 to 9:30 Presentation
Where: TIBCO Software Inc., 3303 Hillview Avenue Palo Alto, CA