We design websites based on aesthetic and audience expectations. We create user experiences based on what your customers want to see and how they want your site to function. We do this to achieve your marketing goals, incorporating our marketing-first mindset into our design and development process. Your site design begins with a conversation between you and our team – establishing goals, defining your audience, and determining all required site capabilities. Then, we build you the website your business really needs to convert more customers and improve lifetime value.
A website redesign is the beginning of a long-term relationship between you and Vertical Rail, being the catalyst for a marketing program. Consumer behaviors change, and your website needs to be equipped to adapt to these changes. A redesign enables you to take control of your marketing, and our new relationship allows us to work with you as a partner. We prioritize your marketing success, continually helping you to refine and optimize your website based on user behaviors, customer feedback, and shifting business goals.
We choose website platforms built with agility, for easy content and inventory management. For eCommerce stores with large inventories, we use Magento for its robust content management, upselling, mobile configuration, and third party capabilities. For most B2C or B2B websites, we use WordPress because it’s user-friendly, easy to customize and manage, and integrates with hundreds of plug-ins.
We design beautiful websites that scale, optimizing for user experience across all devices.
We analyze your mobile usage and streamline your content, allowing mobile visitors to find the information they need faster and more efficiently.
We make sure your website is search engine friendly, optimizing your site structure and content for both users and algorithms.
We use analytics tools to study user behavior and make intelligent changes to lift conversion rates and increase ROI.
Our website redesign program can cover ongoing Webmaster support, keeping your website online and updated.
We take your brand identity and work with you to develop messaging and design that speaks to the core selling points that resonate with your audience.
We build custom websites for all types of purposes, to sell individual products, to market B2C or B2B services, to offer a membership service, and more.
Our project manager, web designer, developer, and marketers work together to bring your new website to life.
It doesn’t matter to us whether you’re an eCommerce brand with thousands of products, or a small local business in need of a few service pages. We build custom, nimble, and effective websites for all of our clients that increase leads or sales. Most of our website redesigns are the beginning of a much larger, long-term marketing strategy (since your website impacts the performance of other online channels like PPC, SEO, shopping feed management, and social media). Because we assign multiple team members to your website project, our team has a thorough understanding of your product/service and audience. By completion, we’re equipped to manage your marketing and achieve your goals.