We Make the Video – We Market the Video
Video is the most popular form of digital content, while visual storytelling has the greatest impact when it comes to delivering your message. Video marketing is primarily “top of funnel”, but it’s also essential for guiding your customers through their journey. Ideally, you should have a video for every stage of the funnel.
Vertical Rail’s Approach to Video:
First and foremost, we’re marketers. Our videos are designed to boost credibility and communicate beyond what text and imagery alone can express. We start with understanding the purpose of your video, then focus on defining your audience and refining your message. Then, we deliver your message with high production value.
We consider your product or service, your goals for the video, and the type of video you want. Our integrated video production and marketing teams work together throughout the project to ensure production and marketing are intertwined, making our distribution strategy complementary to the video itself.
End-to-End Video Production
Paid Campaign Management
Ad Platforms We Manage:
Service Features & Benefits:
We produce videos that tell your brand's story. We advertise your videos across YouTube and Facebook to increase your visibility and achieve brand lift. View Video Portfolio
- Complete Video Marketing Campaign Development
- Custom In-House Video Production
- Facebook Video & YouTube Advertising
- Dedicated AdWords Video Certified Account Manager
- Improved Cross-Device User Engagement
- Increased Brand Awareness
- Positive Long-Term ROI & Assisted Conversions
- No long-term commitment
- Eligible for packaged pricing
- Perfect for B2B & B2C applications
Nearly all online marketing now uses video to build brands and increase conversions. It’s one of the best social media tactics, and one of the most effective types of content for achieving high return on investment. It’s also proven that video can improve email open rates significantly.
However, just incorporating video into your online marketing doesn’t mean you’ll experience high returns. Most positive outcomes are the direct result of a well-developed video marketing strategy and expert execution.
The best video concepts are those that tell stories.
Visual stories drive deeper engagement by inspiring emotions and fostering connections. If you can’t show your customers why they should care, they won’t.
Second to concept is production. High quality production is crucial for professional presentation, and often allows for your story to be told better than without. In other words, it’s about editing to sell.
Third, if you want your video to assist with sales, you need to make sure it’s seen by the right people. Targeting users appropriately by demographic, interest and remarketing can dramatically improve impact.
Vertical Rail has proven experience producing videos for a variety of business types, which have improved both SEO and conversion rate. We’ve achieved measurable success for our clients using YouTube ads, customizing targeting strategies to earn upwards of 100,000 views in short periods of time. We also have experience with video advertising across other social video and display networks, as to increase your visibility as much as possible.
Whether you have existing video or not, we can help you take your brand awareness to the next level.