Social media marketing is “top of funnel”. By this, we mean it’s often most ideal for increasing brand exposure and reaching new segments. We know how to define and target the right audiences for your business to ensure every impression counts. By targeting the right users most likely to engage, you’re building a community that’s more likely to take action.
We focus on the end goal of turning your followers into buyers. We take a holistic approach by paying attention to the full marketing funnel. We can help you build your “social stack” by determining social media’s real role in your customer’s journey, then leveraging each platform to make a measurable impact through advertising.
From idea to execution, we come up with branded ideas to encourage engagement and clicks.
We manage social campaigns, making adjustments to targeting, creative and budgets to ensure we achieve your visibility and website traffic goals.
We target ads to segmented user groups to gain insight into what messaging and products resonate with which demographics. We use this information to further refine other aspects of our marketing strategy.
We create social media and content syndication plans as a one-time deliverable.
We build strategic relationships with influential bloggers, reviewers, and social media personalities to support your branding and SEO.
We organize social-based contests and giveaways to boost engagement, visibility, and interest in your brand across social media.
We’ll assign you a Google AdWords Certified account manager, supported by a team of skilled marketers and social media mavens. This team will work with you implement a strategy designed to achieve your social media goals.
Social media is a critical piece to your top-of-funnel puzzle. We gain an understanding of your business and audience, and then customize a plan across the social media and review sites that are right for you. By driving traffic to your website through social media, we’re then able to harness the power of that traffic under our PPC management via custom remarketing strategies.