Grow Your Following, Engagement and Traffic
Social media is where your potential customers spend a significant portion of each day, and where customers turn to connect with people and businesses. To stay relevant, it’s critical that you are present and active in places where your customers spend time online. Your social media presence can affect how your brand is perceived, which can ultimately impact sales over time.
Vertical Rail’s Approach to Social Media Marketing:
Social media marketing is “top of funnel”. By this, we mean it’s often most ideal for increasing brand exposure and reaching new segments. We know how to define and target the right audiences for your business to ensure every impression counts. By targeting the users most likely to engage, you’re building a community that’s more likely to take action.
We focus on the end goal of turning your followers into buyers. We take a holistic approach by paying attention to the full marketing funnel. We can help you build your “social stack” by determining social media’s real role in your customer’s journey, then leveraging each platform to make a measurable impact through advertising
Paid Campaign Development
Paid Campaign Management
Contests & Giveaways
Social Media Marketing Plans
Best Practice Consulting
Ad Platforms We Manage:
Service Features & Benefits:
We help brands use social media to connect with customers and grow their business across a variety of devices, networks and platforms.
- Complete social creative & campaign development
- Facebook, Twitter, Instagram, Pinterest & LinkedIn
- Promoted posts, image ads, video ads, product ads
- Improved brand loyalty & awareness
- Increased cross-device user engagement
- No long-term commitment
- Eligible for packaged pricing
- Perfect for B2B & B2C applications
Hiring a team of marketers skilled in both online advertising and social media can often prove beneficial, as to make sure opportunities such as these are taken full advantage of.
The majority of brands use some form of social media to promote their business. Facebook, Twitter and Pinterest have all proven worthwhile for increasing referral traffic, user engagement and conversions. With Facebook being one of the most popular social apps, Facebook advertising has proven itself as one of the most convenient ways to reach a wide mobile audience.
Many businesses don’t prioritize social marketing because they don’t recognize the intrinsic word-of-mouth value in content sharing. They also may not understand how a strong social media presence can build credibility and improve reputation.
However, even companies that do recognize this value don’t always understand how various platforms work. Many times, companies are simply not aware of certain features. For example, did you know that you can use Facebook to remarket your content and services to your email lists and past website users? Or that you can promote your products with Product Ads? You can even integrate certain shopping carts and booking systems with your Facebook business page?
At Vertical Rail, we have experience executing creative social media campaigns, as well as developing custom content marketing strategies that will increase your visibility across social media platforms.