SKAI Agency Partner
Insights, Execution, Planning & Measurement
Vertical Rail is in partnership with Skai, an industry leading digital ad platform offering market intelligence and real-time analytics. Skai’s powerful data combined with Vertical Rail’s proven strategy and management is the solution for sellers and manufacturers interested in advancing Amazon and Walmart sales. Skai’s reach for retail media advertising enables brands and agencies to manage, optimize and automate campaign creation and management across thousands of retailer and marketplace websites through one single platform.
Features Include:
- Keyword Harvesting - Define custom rules, destinations, and alerts to when and how keywords are automatically harvested
- Day Parting - Auto invest when ROAS is at its highest using a predefined schedule
- Rule-based Optimizations - Automated actions for time-consuming tasks
- Monitor Share of Voice (SOV) - Analyze growth relative to competitors
- Advanced Analytics - Customized reporting
- Cross-channel Integration - Seamless cross-channel integrations - including Amazon, Walmart, and social media platforms - for data-driven campaigns and results that exceed basic KPIs.
Skai uses patented Natural Language Processing and advanced analytics to provide powerful and actionable intelligence about consumer sentiment, market trends, competition, and more – all based on real-time experiments and modeling.
