Global eCommerce has exploded in recent years, with online sales continuing to skyrocket. Due to such fierce growth, retailers who wish to be competitive are choosing to list their inventory in comparison shopping engines.
How and if your product listings are seen in shopping engines is a direct result of how your product feed is optimized. Data feed optimization is more art than function. To properly optimize your data feed, you need intuitive understanding of how keyword positioning directly affects those shopping results. It’s important your optimization experts understand this relationship.
While some treat it as a one-time ordeal, data feed optimization should be an on-going process. The consistent monitoring of your campaign data is critical to your continuous success, as to make sure your data feed reflects any significant changes in consumer behavior.
Vertical Rail’s Approach to Shopping Feed Optimization:
We understand that the better the product data feed optimization, the better the opportunity to increase your return on ad spend. We see opportunity in comparison shopping engines where others don’t, and we have the team structure in place to take advantage of it.
We take an advanced approach to optimizing shopping feeds, in order to minimize spend and maximize sales. We perform all keyword research and data feed optimization in house. We’ll optimize your data feed as many times as it takes to make sure you’re meeting your shopping engine goals.
We’ll work with any size store, with products in nearly every industry, to make sure your inventory is best represented in each comparison shopping engine
We help retailers become more competitive within multiple shopping engines by applying advanced data feed optimization and product segmentation strategies tailored to company goals and industry.
- Feed extraction
- Optimization plan development
- Keyword research
- SKU by SKU optimization
- Feed submission