Increasing Visibility & Quality Traffic, with ROI in Mind
An effective PPC strategy uses display, video, search, proximity and remarketing ads to guide customers down the path towards conversion. Display and video campaigns increase awareness and drive targeted traffic, while search and remarketing campaigns qualify traffic and increase conversions. Our advanced targeting strategies enable us to capture and engage qualified traffic across multiple channels, increasing your ROI through both direct and assisted conversions.
Vertical Rail’s Approach to PPC Management:
We take a focused approach to pay-per-click (PPC) management. We know the primary goal is to increase conversions, and we understand how to increase ROAS based on your business type. We also realize there are many sources and touchpoints to consider, so we develop and implement a custom PPC strategy that reflects both your needs and your customer’s journey in its entirety.
Ad Platforms We Manage:
Amazon Sponsored Ads
Service Features & Benefits:
We help companies improve their lead quality and conversion rate by applying advanced targeting and bid management strategy to their PPC campaigns.
- Search, display, remarketing, mobile, TrueView and proximity
- Google AdWords, Bing, social media, mMedia, Facebook and more
- Dedicated AdWords certified account manager
- Expert strategy to decrease CPC and increase leads
- Google Premier AdWords Partner
- No long-term commitment
- Eligible for packaged pricing
- Perfect for B2B and B2C applications
Expert PPC management requires advanced targeting and bid strategies, which lower your average CPC and improve your conversion rate.
There are billions of searches conducted on the internet every month in the United States. Depending on the keyword, searches can easily return millions of pages. With that much competition at any given time, it’s no wonder that over 1 million advertisers are using paid search platforms such as Google AdWords to boost their website above the rest.
Of course, investing in pay-per-click (PPC) advertising does not guarantee increased visibility or high quality traffic. In fact, it commonly results in wasted resources if you fail to identify, develop and implement an effective strategy.
That’s why it’s critical you hire PPC experts with credible experience achieving the actionable results you want. You need to be able to trust that they can make your PPC campaigns work for your benefit.
Expert PPC management requires advanced targeting and bid strategies, which lower your average CPC and improve your conversion rate. It also requires extensive keywords research and management, or you’ll end up paying extra for irrelevant search queries. When managed by the same team that manages your SEO and other marketing efforts, your PPC campaigns can also be tailored to your content and meta information to further increase your profitability.
Vertical Rail has years of proven success in PPC ad management, including experience with text ads, display ads, dynamic ads, remarketing ads, mobile ads, TrueView ads, and social ads. As a Google AdWords and Bing certified team, we know exactly how to optimize your PPC campaigns for relevant visibility and growth.
It doesn’t matter what your starting point is, or where you want to go. We’ll work with you to help you achieve your pay-per-click goals, – increased sales, lead generation, or lowered cost per acquisition.