An effective PPC strategy uses display, video, search, and remarketing ads to guide customers down the path towards conversion. Display and video campaigns increase awareness and drive targeted traffic, while search and remarketing campaigns qualify traffic and increase conversions. Our advanced targeting strategies enable us to capture and engage qualified traffic across multiple channels, increasing your ROI through both direct and assisted conversions.
We conduct a deep dive analysis of your visibility, spend, and opportunity for the PPC campaigns you’re currently running.
We find the most effective keywords for Search campaigns, and provide optimization recommendations for your landing pages to bring down your average CPC.
We perform industry research to identify your competitors and analyze their ad positioning and spend, enabling us to create an intelligent PPC strategy to outperform them.
We create effective display, text, and video ads that speak directly to your customers at each stage of their journey.
We apply target ROAS or CPA bidding strategies, as well as manage adjustments based on targeting and user device.
We keep you in the loop, reporting to you on a regular basis about the performance of your PPC program.
We can take a single or multi-platform approach to get your ads to show across the right platforms, where your audience spends their time online.
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Driven by ROAS, we manage campaigns to increase conversion rates and reduce spend. We make adjustments based on product, category, customer location and device, to make sure each ad and keyword is maximizing your profitability.
We manage campaigns to generate more leads and minimize cost per acquisition (CPA). We focus on promoting the unique selling proposition (USP) of a business to differentiate it from its competitors, across other websites and on search result pages.
Our team of marketers will work together to come up with a strategy and develop a plan. You’ll be assigned an AdWords Certified account manager, who will communicate your results and account performance on a regular basis.
Investing in PPC advertising does not guarantee increased visibility or high quality traffic. In fact, it commonly results in wasted resources if you fail to identify, develop and implement an effective strategy. That’s why we only implement the best PPC strategies, specific to each of our clients. Our team is led by SEM experts with over 15 years’ experience increasing ROAS and lowering CPA, for companies in industries such as fashion, construction, and sports equipment. Regardless of industry, we’ll monitor and manage the right custom program designed to grow your revenue over time.