Often, clients are experiencing reasonable results using Pay Per Click Marketing. When reasonable is not enough and you must do better, we employ optimization. That may be on-page optimization for better results in organic search engines, product optimization for marketplace listings or feed optimization for better shopping engines. When a customer conducts a search, shopping engines, marketplaces and organic search engines sift through merchant data feeds and on-page content and return the products or pages that it calculates to be the most relevant to the search query. Each engine has their own unique specifications and algorithms. Proper optimization and formatting is the difference between being visible on results pages and getting buried underneath your competitors’ listings.
Search Engine Optimization: Our search engine optimization programs utilize knowledge derived from all your marketing initiatives to create a cohesive strategy aimed to increase relevancy across organic search engines. Keyword research, product/service research, competitive analysis and pay per click campaign information help Vertical Rail gain insight into your company, products, website, and industry.
Marketplace Product Optimization: Successful ecommerce businesses know that to increase their online presence, special attention must be placed on the development of a marketplace strategy and optimization plan. Don’t let your visibility on the world’s largest networks be left to chance. Amazon, eBay and Sears lead the way. Keyword research and knowing how to effect the right optimization for each marketplace is critical.
Product Feed Optimization: Product Feeds are the lifeblood of every comparison shopping engine. An optimized product data feed is difference between barely surviving and thriving. We optimize product data to better target customer queries. We also categorize your products to improve the quality of your product data feeds and their relevancy in comparison shopping engines.