Beyond Mobile Friendly
Mobile search has surpassed desktop search, and it’s increasingly becoming the first touchpoint for most customer journeys. If you’re not yet focused on reaching your customers on mobile, then you’re not really focused on the future of your business.
Vertical Rail’s Approach to Mobile Marketing:
Mobile users expect to find information fast and easily. We analyze your mobile experience, and then optimize it for your users. The goal of a mobile marketing strategy is to allow users to find, research, and interact with your brand across whichever device they choose to use – and to enable them to do it seamlessly.
- Mobile Ads Management
- Local SEO
- Proximity Ads
- Mobile Strategy
- UX Consulting
Service Features & Benefits:
We help businesses connect with targeted mobile users by advertising their products and services in mobile search and mobile applications.
- Mobile Advertising - search, display, in-application
- Dedicated AdWords certified account manager
- Increased cross-device visibility & conversions
- Improved customer relationships
- Perfect for B2B & B2C applications
- New opportunities for growth
- No long-term commitment
- Eligible for packaged pricing
Mobile is already making a big impact on digital commerce, and its influence is only growing. Mobile search has surpassed desktop search. Mobile commerce is expected to account for a significant portion of total eCommerce revenue. Mobile advertising revenue is expected to triple over the next few years.
Explosive growth means that businesses need to incorporate mobile marketing into their digital strategy if they wish to remain visible and competitive. Still, the concept of “going mobile” is misunderstood by many online marketers. What most fail to realize is how straightforward it actually is. In reality, the most difficult aspect of mobile marketing is web design.
If you don’t have a mobile-friendly website designed with user experience in mind, even the best distribution strategies will fail to convert.
But once you have a mobile-friendly website with optimized landing pages, your mobile marketing efforts can prove highly effective. Since advertising across mobile search and application channels is similar to how you would advertise for desktop, it doesn’t take much to get started.
Vertical Rail has helped many brands transition to mobile marketing using their existing advertising platforms. Using Google AdWords, AdMob, Bing, Facebook, mMedia, MoPub or Pandora, we’ll help you identify and implement the right strategy to better future proof your business across multiple devices.
Whether you’ve already incorporated mobile or aren’t sure how to begin, we’ll turn it into a truly profitable channel for you.