Marketplace optimization is a time-consuming and complicated process that involves formatting and tweaking hundreds to thousands of attributes. For eCommerce businesses, this data manipulation often falls to the bottom of the priority list. But for us, these tasks are our top priorities. We see marketplace optimization as an ongoing process that requires constant monitoring and maintenance. Led by experts with over 15 years of eCommerce experience, our optimization team knows how to manage its time to earn you the greatest return.
We analyze your current marketplace visibility, and then determine where you have opportunity to increase your product rankings for a greater variety of searches.
Each marketplace has requirements for getting your products listed, which may include uploading over 100 attributes per product and verifying both contact and seller information. We handle the entire process.
We uncover the actual search queries your audience uses to describe your products across various marketplaces.
We report to you on a weekly basis with marketplace specific metrics, explaining to you the truth behind your numbers.
We tweak dozens of attributes for each product on each marketplace, optimizing for each marketplace’s individual algorithm and real customer searches.
We help keep your marketplace inventory current, adding and optimizing new products as your offerings change. We also handle policy changes on your behalf, to make sure your listings stay approved.
We get your products listed on marketplaces where your customers are searching, and we adjust our strategy for each marketplace to get your product listings ranking higher.
You’ll be assigned an AdWords Certified account manager, who will meet with you once a week to discuss progress. Your account manager will be supported by a team of optimization experts that work diligently to become experts on your products the ways your audience shops for them.
We have a structured and proven process for optimizing product listings. We devote significant time to the optimization of your account; and over time, we deepen our understanding of how your audience shops online and how they search for your products. With thorough keyword research, we continue to customize our optimization strategy your products over time, increasing both visibility and sales.