Amazon isn’t just a marketplace – it’s a search engine.
Consumers use Amazon to search for products when they are ready to buy. They also use it to search for reviews, compare prices, and take advantage of fulfillment options.
Because of these specific intentions, Amazon’s A9 search algorithm works differently than Google’s. Google returns the results that most accurately match the search query, while Amazon returns the products that are most likely to be purchased.
For this reason, Amazon optimization focuses on the goal of improving conversion rates. You need to know how to structure your data according to Amazon’s recommendations and requirements in order to increase both your rankings and product sales.
What You’ll Learn:
- Best practices for structuring your data according to Amazon’s requirements.