Trek is a leading manufacturer and seller of road, mountain, city and kids’ bikes and gear.
Trek saw Google Shopping as a potentially profitable shopping channel. However, they didn’t want their participation to detract from their franchise or retail sales.
They came to us because they needed comparison shopping experts to support their in-house marketing efforts. They needed a new strategy to strengthen awareness for their brand and improve their Return on Investment (ROI).
We devised and implemented the appropriate Google Shopping strategy for our client that entailed:
- The optimization of their product data feed to earn them higher visibility and greater brand recognition.
- The launch of customized Product Listing Ad (PLA) campaigns, organized by deep product segmentation.
- The continuous evaluation of campaigns over time, to maintain management and ensure proper growth.
After 4 months, Trek saw impressive increases in their website traffic, transactions, revenue, and ROI from Google Shopping. After one year, they achieved an ROI from Google Shopping of more than 500%.