DelMonico Hatter is an online boutique that sells high quality hats to hat-wearers, worldwide.
DelMonico aimed to fine-tune their approach to Google Shopping, with their overall goal being to achieve high returns while maintaining a conservative budget.
Our client previously managed their Google Shopping Product Listing Ads (PLAs) in-house. They had experienced some success, but wanted to better compete with both national resellers and specialized hat boutiques.
Our team implemented a new strategy for our client, which included:
- Performing in-depth keyword research to develop relevant product descriptors.
- Optimizing their product data feed to gain them visibility.
- Segmenting their PLAs based on pricing characteristics and product type.
After only 4 months, DelMonico Hatter began experiencing substantial increases in impressions, clicks, revenue, and Return on Ad Spend (ROAS) in Google Shopping. When compared to the previous year, they saw returns over 1000%.