Craft-e-Corner (CeC) is a family-owned business, whose mission is to provide affordable, fun, family-friendly crafting.
CeC first reached out to us for assistance with setting up their ChannelAdvisor dashboard, to include their products in Google Shopping.
After we got them set up and acclimated in the new Google Shopping system, we took their Product Listing Ads (PLA) campaign one step further.
We implemented a 10-day long custom campaign, which included:
- Building custom PLA campaigns specifically targeting CeC’s best sellers and sale items.
- Running current promotions and deals.
During its 10 day life span, the custom campaign produced impressive results. Revenue and conversion rates more than doubled, as Return on Investment (ROI) soared to 2561% – a nearly 160% increase compared to similar time periods.