Classic Cycling is a small, hometown shop run by avid cyclists, who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.
When Google announced its transition from the free Google Product Search to the paid Google Shopping, the comparison shopping engine game changed.
To stay relevant and make Google Shopping a profitable endeavor, Classic Cycling could no longer just set up a data feed and wait for sales to roll in.
They needed a new plan, so we implemented a strategy to:
- Optimize their product data feed.
- Launch a customized PLA campaign in Google AdWords.
- Create custom, specialized promotional campaigns.
In one year, we helped take our client’s Return on Ad Spend (ROAS) beyond 1000%, even in their off season. We also helped them to gain significantly more visibility in Google Shopping, resulting in an increase in clicks and website traffic.