Classic Cycling is a small, hometown shop run by avid cyclists, who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.
Classic Cycling wanted to leverage Google Shopping to grow the sales of their bikes and cycling products.
They needed a plan, so we implemented a strategy to:
- Optimize their product data feed.
- Launch a customized PLA campaign in Google AdWords.
- Create custom, specialized promotional campaigns.
In one year, we helped take our client’s Return on Ad Spend (ROAS) beyond 1000%, even in their off season. We also helped them to gain significantly more visibility in Google Shopping, resulting in an increase in clicks and website traffic.