Data Feed Optimization For Comparison Shopping Engines
If you are an e-commerce merchant looking to improve the results you are getting from comparison shopping engines, you are not alone. Changes within the shopping engines combined with pressure from savvy competitors create a moving target for marketers that can be frustrating and time consuming. Increasing sales and conversion rates does become easier when businesses combine two key elements: strategy and optimization.
A good comparison shopping marketing plan is at the root of success for shopping engine and marketplace management. Taking essential marketing elements into consideration such as how ratings and reviews impact your rankings, the use of product videos, and ensuring that your data feeds are formatted and optimized to the greatest extent makes a big difference in the ways both people and search engines respond to your site. Each element plays an important role in creating brand, product, and data feed relevancy – all vital elements in staying ahead of the competition and on top of the comparison shopping rankings.
Optimization of product data feeds are essential to improving results from relevancy based comparison shopping engines such as TheFind and Google Product Search. Data feed optimization occurs on two levels: the strategic streamlining of products served to shopping engines, coupled with custom formatting and optimization of the attributes in the product data feed. Each shopping engine brings something unique to the mix, yet all require their own strategy and budget. When this balance is met, reaching your target consumer becomes easier and more profitable.
At Vertical Rail we work with e-commerce companies that are dedicated to finding a better solution for data feed optimization. We offer custom managed services and consulting to small and mid-market companies that want to increase results from shopping engines, with a focus on increasing results from Google Product Search and TheFind.
Our programs are customized to each client and are structured to maximize the client's resources and budget. Vertical Rail managed services are administered by experienced professionals that are familiar with a wide variety of e-commerce platforms and shopping feed management software services. We work with your internal marketing and development teams as well as your vendor partners to increase results within your system without gimmicks, excessive fees or long term commitments. To receive a free consultation to see if you are a candidate for greater success or to see how Vertical Rail can help you please contact us here.
Express Rail
Complete self-managed data feed solution for data feed creation, management, and customization with the ability to utilize custom attribute fields for enhanced Google Products optimization. Affordable pricing and monthly subscriptions allow for maximum profitability without risk.
Third Rail
Comprehensive CSE management solution for up to 200,000 products. Dedicated account management ensures unsurpassed service and program management across any CSE. Advanced optimization & rich statistics built to increase sales and satisfaction.
On Track
Enhanced self-managed solution, perfect for any competitive e-commerce company or agency. Unlimited access to Engine Conductor, accompanied by dedicated account management to assist your internal marketing team in maximizing and optimizing your feeds and strategy.
TheFind: DefinedRedefining Comparison Shopping SearchTheFind.com started from humble beginnings like many successful businesses before it. An entrepreneur with seven successful ventures behind him listened to his wife softly vent about how difficult it was to not only find products and prices but also adequate merchant details and policies while shopping online. The entrepreneur, in an effort to help his wife obtain a more fulfilling shopping experience did what every good Silicon Valley entrepreneur and husband would do… he designed a shopping engine. Siva Kumar’s “honey-do” project turned into an inventive step forward in the world of e-commerce by giving life to the Internet’s first discovery shoppin (Read more...) |
Green Comparison Shopping Engine Offers Inexpensive & Easy Advertising with Emphasis on Shopping ExperiencePristine Planet Comparison Shopping Engine & CEO ProfilePristine Planet is a comparison shopping engine that maintains a sustainable and green product focus. Launched in 2004, it was the first shopping site of its kind. Today, with the increasing appeal and momentum of green-commerce search, Pristine Planet is poised to help a new generation of socially-conscious merchants and consumers connect within comparison shopping.
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Data Feed Optimization Discussion – Palo Alto – SVAMA
The Silicon Valley American Marketing Association is hosting a discussion on Data Feed Optimization as part of an explosive e-commerce marketing plan. If you are in the Palo Alto area and can swing it, you should not miss the Web Strategy Morning Forum. From the SVAMA event description - “E-Commerce sales are skyrocketing. Comparison Shopping Engines are the new shopping malls. Window shoppi(Read more...) |
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