Shopping Engine Management & Data Feed Optimization Services
At Vertical Rail we apply a hands on approach to ecommerce marketing, shopping channel management and shopping feed optimization that brings back the human touch. Our approach to ecommerce marketing puts our client’s interests first, answering the question – “Who do you answer to… a person or a dashboard?
A dedicated & experienced team will manage your shopping feeds and comparison shopping engine accounts. We offer services and programs that include comparison shopping engine management, data feed optimization, marketplace management, SEO for ecommerce, social commerce, along with expert ecommerce consulting and troubleshooting.
Shopping Channel Management
Expect professional account management for comparison shopping engines and marketplace campaigns. We provide managed services, strategy, product mapping, feed optimization, bid management and reporting. We support all 3rd party shopping feed software and dashboards.
Shopping Feed Optimization
Data Feed Optimization (DFO) is used to increase relevancy and rankings of product search results in algorithm based engines such as Google Product Search, Bing Shopping and TheFind. Ask us about our “Proof of Concept” data feed optimization trial.
Ecommerce Marketing
Bring a high level of ecommerce marketing expertise to your company where it is needed most. Identify barriers and deploy solutions to increase visibility and sales. Professional SEO for ecommerce, advanced PPC and CPC management, 3rd party ratings and reviews procurement, Facebook ad management, social commerce and Amazon Product Ads feed management.
Google Shopping Shipping and Tax
If you have been having issues with your shipping costs not showing properly in Google Product Search but are unable to figure out why, we may have an answer for you. Google Merchant Center says that you must specify shipping cost in either the data feed or in the Merchant Center, but not both. We have found this to not be the case. You must enter a shipping cost into the Merchant Center, which will apply the same cost across [...]
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Google Analytics: A Closer Look
See how Google Analytics has changed and how it can affect eCommerce
The new version of Google Analytics isn’t exactly new; it’s been available for months. However, many have avoided it for the sake of efficiency, especially those in eCommerce. While the old version runs fine and has become comfortable for many people, the new features and available data make switching over a logical decision. The decision to make the move might soon be made for you, [...]
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Google Shopping Holiday Feed Restrictions
Ecommerce businesses that participate in Google’s comparison shopping engine, Google Shopping, should take notice of a few changes for the holiday season.
According to this recent update from Google, new data feeds submitted after November 22, 2011 will be restricted to 500 products until further notice. It’s important to note, existing feeds will remain unaffected. This is most likely due to expected traffic increases during the holiday season and will likely [...]
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