Data feed optimization is one of the most powerful ways to influence the results of your Google Shopping program. We start data feed optimization with a strategy, identifying relevant and highly searched keywords, inserting keywords into product descriptions and titles, ensuring that product attributes reflect the product information provided on the merchant website, and much more. We do this on a sku-by-sku basis, using experts certified in Google Shopping to optimize each and every product. Effective optimization requires consistent modification and improvement as comparison shopping engines change and as stronger competitors enter the playing field. We stay on top of this moving target, keeping your visibility high and spend low.
Using Google Shopping we consistently generate high returns for big and small eCommerce companies, across industries such as apparel, electronics, sports equipment, and home décor. Check out a few of our case studies to see how we’ve done this time and time again.