Maximize Your ROI & ROAS with Expert Google Shopping Management
Work with our team of Google Shopping certified account managers and marketers, led by expert strategists with over 15 years industry experience. Our Google Shopping Management program is tailored to your individual business objectives, as to achieve remarkable results.
Vertical Rail – Your Google Shopping Management Experts
As a Google Premier Partner, you can count on our team of Google Shopping & AdWords certified account managers. They have repeatedly proven their ability to achieve extraordinary results for clients. Our specialists are backed by an amazing team of marketers, who are also certified with a complete understanding of Google Shopping & AdWords management.
We care about developing a positive and lasting relationship with you. We’ll work directly with you to develop the best strategy for accomplishing your goals, maintaining consistent and honest communication every step of the way.
Compared to other shopping engine management companies and data feed services, we’re a team of real people focused on your success. We prioritize our time to manually optimize your product feed, promising you realistic results based on in-depth research and exclusive strategy.
“Working with Vertical Rail has been great from day one. They turned around our comparison shopping feeds quite quickly and, after seeing those results, along with knowing their attention to detail, we extended their contract into Google AdWords. It is a pleasure working with them as they truly do care about our success.”
— Dr. Ben Lynch, Founder of Seeking Health
Benefits of Our Google Shopping Management Program
- Google Premier Partner specializing in Google Shopping
- Expert consultation & analysis
- Dedicated AdWords certified account manager
- Technical & marketing team support
- Extensive keyword research & management
- Ongoing research into consumer behavior & trends
- Manual data feed optimization & management
- Advanced bid management
- Advanced product segmentation strategy
- Expert strategy to increase the economy of your CPC spend
- A/B testing
- Ongoing campaign monitoring
- Ongoing reporting
- Ongoing Google Analytics support
What about Other Comparison Shopping Engines?
As comparison shopping engine (CSE) experts, our knowledge is not limited to Google Shopping management. We manage a wide variety of client efforts across multiple CSEs and marketplaces, including Bing Shopping, Connexity (Shopzilla, Become.com, PriceGrabber), Shopping.com, Nextag, and Facebook Product Ads. Taking a similar approach to these other engines as we do for Google Shopping, we optimize and manage your data feeds and bids to achieve higher visibility and maximum results.
“At the end of last year, I challenged the Vertical Rail team to keep our sales high, after a successful Holiday season. They have not only achieved that goal, but have exceeded it. My sales continue to improve, and their team is instrumental in that success. Best of all, the Vertical Rail team is always there for me to talk to (even during their lunch). They take their time in explaining what is going on, and keeping me in the loop with new ideas and data. Vertical Rail is a real team effort and they are ‘My Team’.”
— Shane Martin, Owner of Classic Cycling
It doesn’t matter what your starting point is, or where you want to go. We’ll work with any size store, with products in nearly every industry, to help you achieve your goals.
What is Google Shopping?
Google Shopping is Google’s comparison shopping engine. Merchants can advertise and sell products in both their CSE and on search result pages as Product Listing Ads (PLAs).
PLAs are image-driven ads that promote products on relevant Google search pages. They appear in a separate box in Google search results, either above or to the right of the organic results, showing the product image, company name, price, and promotional message. PLAs also show across multiple devices, allowing your products to be visible regardless of time or place.
Why Google Shopping?
Retailers have been experiencing revolutionary growth with Product Listing Ads. Spend on Google Shopping has been increasing year over year, causing PLAs to be a now essential part of your eCommerce marketing strategy if you wish to remain competitive.
Compared to Google text ads, PLAs are:
- Better for product visibility
- More relevant for product searches
- More profitable
- Better economy for business owners
How Does Google Shopping Work?
Product Listing Ads display when Google matches a search query to information found in your data feed, allowing shoppers to easily find and compare products. Because of this process, it’s important your product data feed is optimized correctly. Data feed optimization contributes to increased visibility for more relevant searches at a lower CPC.
What is Data Feed Optimization?
Data feed optimization refers to the placement and inclusion of key attributes in your product titles and descriptions. Similar to SEO, the placement of keywords in your product titles and descriptions directly effects how Google determines which PLAs are more relevant for display.