What does Vertical Rail do?
Vertical rail is a managed services company that specializes in data feed optimization, comparison shopping engine management, and advanced e-commerce marketing consultation.
Does your service work with my in-house marketing team?
We collaborate with your in-house marketing team to establish a strategic e-commerce marketing plan, including data feed optimization and comparison shopping engine management to increase return on investment and return on ad spend. The information and intelligence that we gather can be valuable to your in-house marketing team, and can help improve SEO, SEM, and social commerce.
How does your service compare to others?
At Vertical Rail, our motto is, “We make intelligence smarter.” Our programs are managed by people, not computer programs, and the personal attention we give to our clients and their products makes us stand out in the industry. Our specialty is data feed optimization, which gives our clients a competitive edge over businesses that simply format and submit their data feed, and we also offer a high level of strategic guidance and program deployment that is based on years of experience marketing e-Commerce companies.
How much does it cost to contract with Vertical Rail?
We offer pricing structures that range from entry-level flat fee programs to performance based programs that scale as the clients business succeeds. Managed inclusion programs start as low as $279/month. We create customized programs to meet the needs and goals of each individual client. We make it very easy for our clients to add services that compliment their efforts in a safe and controlled manner.
I have a small business, can you help me?
Absolutely! We offer a variety of customized programs for small businesses to start marketing within comparison shopping engines. We ensure that all of our clients benefit from our great customer service and precise attention to detail regardless of the size of their business. Ask us about our small business inclusion programs that will get your products in Google Shopping, TheFind, and Bing Shopping.
What is data feed optimization?
Data feed optimization (DFO) is the act of modifying the content and attributes of a data feed to increase relevancy. DFO can be used to increase rankings and relevancy in comparison shopping engines and can be either a one-time action or an ongoing service.
Can data feed optimization help my business?
The act of DFO can elevate the ranking of a product or brand in a comparison shopping engine to increase visibility and sales. DFO utilizes content and attributes that differentiate a product from the competition, and extends the reach of a product listing over basic formatting.
What is comparison shopping engine management?
Comparison shopping engine management is a service that is built to increase return on ad spend, while saving the client time and internal resources. Comparison shopping engine management is the act of maintaining a product catalog within a comparison shopping engine along with the creation of a strategic management plan that helps promote the client in a smart and effective way. Channel management can consist of streamlining products from the catalog to maximize return on ad spend or the use of optimization tactics, utilizing custom attributes to differentiate.
Are there a min/max number of products I can list?
No, we can accommodate businesses of any size with any number of products.
Which comparison shopping engines do you work with?
We can format and manage shopping feeds in any data feed driven comparison shopping engine. Our specialty is optimization of data feeds in Google Shopping, TheFind, and Bing Shopping. We manage programs in most of the major engines including Shopping.com, PriceGrabber, NexTag, Become.com, Amazon Product Ads, Smarter.com, Bizrate, Shopzilla, and Sortprice.
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