Facebook’s demographic targeting capabilities allow you to strategically control the people who see your ads in ways that no other social advertising platform can. Learning how to use Facebook Ad Manager effectively will allow you to understand and apply different targeting methodologies.
The intention of this discussion is to guide you step-by-step through a simplified critical thinking process, illustrating how to use your marketing goals to ensure your impression share is with the right group of customers. Transcend your tracking troubles with better targeting, and take your Facebook ad buys to the next level.
What You’ll Learn:
- How to identify your campaign goals, and audience you should be going after to achieve them.
- How to create Saved Audiences and/or Ad Sets that target the right groups of people.