Shopping Feed Optimization (also known as Data Feed Optimization or DFO) is for merchants who want to improve the visibility of their products in comparison shopping engines. Shopping Feed Optimization is the act of modifying the content and attributes of a data feed to increase relevancy. This service is for merchants who want to get more from their comparison shopping engine marketing, but lack the time or expertise to do it in-house.
Our Shopping Feed Opotimization programs concentrate on the top three, unpaid comparison shopping engines: Google Shopping (also known as Froogle, Google Base, and Google Merchant Center), TheFind, and Bing Shopping. This program is designed to increase visibility and productivity in comparison shopping.
The data feed optimization service includes:
- A strategic assessment of company’s products and website
- A customized optimization plan and schedule
- Set up of appropriate accounts for each comparison shopping site
- Extraction or creation of the data feed
- Formatting of the data feed to the specifications of the shopping engines
- Strategic optimization of the data feed
- Account management in Google Shopping, TheFind, and Bing Shopping
- Ongoing optimization and fine-tuning of the data feeds
- Opportunity to include additional shopping engines
This is a managed service with a dedicated account representative to ensure personalized service and attention. It operates on a performance based pricing structure that begins with a six-month agreement, and then moves to month-to-month thereafter. All accounts are set up and administered in the company’s name and likeness, ensuring complete ownership. Additional comparison shopping engines can be added to make a more complete channel management program.
Our data feed optimization program brings a high level of experience and skill to your comparison shopping engine program. We will work with your team to optimize your entire e-commerce marketing program to improve the visibility of your products in the comparison shopping engines and increase your return on investment.
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