Websites that Achieve Remarkable Results
We don’t just build websites – we build marketing vessels. Led by our core team of expert strategists with over 63 combined years internet experience, our web design and development team create custom, market-ready websites that will position your site for improved rankings and conversions.
It could be that your current site looks great, but isn’t responsive and functions poorly. Or perhaps you are ready for a fresh start with an updated look, new technology, and modern SEO. Either way, you can’t achieve a great new website without having an experienced, knowledgeable team leading the project.
Vertical Rail’s Approach to Custom WordPress Development:
We take the needs of your business extremely seriously. We take the time to understand your current situation and goals. We evaluate what’s working and what isn’t, then take a strategic approach to developing your site. We work with you to ensure we design a striking website that appeals to you, your customers/clients and search engines, while maintaining transparency and communication throughout the entire process.
How we design and develop your website is entirely dependent on your business. We’re open-minded to various hosting providers and platforms; however, for most projects, we recommend using WordPress because it’s convenient to customize, manage, and easily integrates with plug-ins. For eCommerce stores, we recommend Magento for its content management, upselling, mobile configuration, and third party capabilities.
Benefits of Our Web Design & Development Program
- Custom Responsive-Design Website
- Mobile Optimized
- Built for SEO
- Easy to Update & Manage
- Separate M-Dot Site & Mobile Landing Page Options Available
- Industry Keyword Research
- Creative Content Development, Copyrighting & Optimization
- Photography, Video, & Graphic Design Options Available
- Ongoing Analytics & Webmaster Support
With the majority of traffic coming from mobile devices these days, it’s necessary for your website to be optimized for mobile.
For local businesses, having a mobile website is important because many local searches (ex. “find sushi restaurants near me”) are done on smartphones. Leads are also likely to search for your service on their phone if their intent is to call you directly to request more information, set up a consultation, or schedule an appointment (ex. “local home remodelers”).
For eCommerce companies, it’s especially important to have a mobile-optimized website. Mobile shopping behavior trends also indicate that more consumers are using their phones for routine purchases; so if your business sells such products, you’ll want to devote extra time and money to your mobile experience.
Why Not Templates?
Many web design and development companies will offer to build you a “custom” website using an existing template for a lower price-tag. But as with most things, you get what you pay for.
Custom websites will cost you more, but they will also earn you much more in the long run. A custom website is tailored to both your users and your business. They are also adaptable and scalable, allowing you to grow your website along with your business.
At Vertical Rail, we prefer to start with a blank canvas. We meet with you to determine the essense of your business and your brand, as well as your overall goals. From there we construct a truly custom experience for your business that reflects who you are, where you are going, and what audience you aim to attract.
Building for SEO
Many web design and development companies focus solely on user experience and aesthetic. We agree that these are critical aspects for any website, especially for branding and conversion rate purposes. However, one of the primary goals for your new website should also be to improve your search rankings and online visibility.
When web design and development work together, the end result can be a beautiful website that is optimized for the customer experience and search engines alike. When coding your website, it’s essential to keep Google’s search algorithm in mind. Your website should be able to be crawled easily, so Google can deem it most relevant as quickly as possible.
It doesn’t matter what your starting point is, or where you want to go. We’ll work with any size business, in nearly every industry, to help you achieve your goals.
Modern websites require regular maintenance. This includes regular backups, database maintenance and security updates to both the core software and software plug-ins. Though our main focus is WordPress, we help all businesses regardless of platform.
The web still is the Wild West. Websites are under constant attack globally from hackers and robot scripts looking to gain access into protected files. Software files left out of date often have security vulnerabilities, and once those vulnerabilities are accessed, code can be injected and executed on your site without your participation. In the same way you wouldn’t want to click on that link in an email from an unknown sender, you don’t want to leave your website out of date.
You need a team you can trust with one of your greatest assets: your website.
Vertical Rail can help you assess your vulnerability if you suspect you have been hacked, and we will work with you and your hosting company to clean and maintain your website, and get you back online quickly. We have seen all manner of infections, from sites taken offline or blacklisted to ones displaying questionable content and links.
WordPress backups and updates should be handled regularly – we recommend at least twice monthly, if not more often.
Contact us for a custom quote.