TheFind accepts product data feeds from merchants, ecommerce platforms and other feed service providers for use in its search engine. A data feed is a file that contains information about all the products sold by a merchant, such as the product URL, price, image URL, title, and description.
- First, make sure to register your store in TheFind’s Merchant Center
- Then, contact TheFind to set up an FTP account for your store.
- The feed file name must be compressed and should include the file extension .zip for Zip format or .gz for Gzip format.
- Feed files should be tab-delimited text documents.
- Feeds should be uploaded via FTP to TheFind once a day.
- The feed filename should not change.
- The feed file should use UTF-8 character encoding.
- Our FTP address is ftp.thefind.com. TheFind only accepts passive mode FTP connections.
Format your product data feeds with Engine Conductor, an easy-to-use self-management utility by Vertical Rail. Use Engine Conductor to map and format product data feeds for TheFind shopping engine inclusion.
Easy-to-use product mapping console allows for custom feed creation. Create, manage and report from one centralized location. Easy-to-use interface quickly converts XML or CSV files into your required data feed format. Eliminate feed file errors for all major comparison shopping engines. Fast, easy data feed formatting at your fingertips.

Creating a tab-delimited text document with Microsoft Excel
On the first row of your spreadsheet enter the names of the attributes that describe your items, each in its own column. In the rows below the header row enter information about your items. Each item should be listed in a separate row, and its information divided into the appropriate columns.
For example:

To create the tab-delimited text file format you must save the Microsoft Excel spreadsheet in tab-delimited format (File -> Save As -> Save as type: Text/Tab delimited).
Feed Formatting
The tab-delimited text file format is the same format as can be created by saving a spreadsheet from Microsoft Excel in tab-delimited format. Rows from the spreadsheet correspond to lines in the text file format. The first line of this tab-delimited file contains a set of product attribute names, and every other line of the document contains the attribute values corresponding to a single product. For example:
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Here, there are five named attributes on the first line: link, title, description, price, and image_link. There are two products described here. The first product has title Product 1 and a price of $123.12. The second product has title Product 2 and a price of $23.12.
As shown, each line consists of fields separated by the tab character. Each field is optionally surrounded by double quote characters. If the text of a field contains the tab character, that field is required to be surrounded by double-quote characters. If the text of a field contains two double-quote characters in a row, those two double-quote characters are interpreted as a single character. For example, in the second line of the provided example, the description will appear on TheFind as:
An "example" product.
Fields may not contain end of line characters.
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