Shopping.com was established in 1999 under the name DealTime, and was acquired by eBay in 2005. It quickly grew to become one of the leading comparison shopping engines, helping consumers make informed decisions when making purchases online. Shopping.com has international sites in the U.K., Germany, France, Australia, Ireland, and Israel. According to Channel Advisor, as of June 2010, Shopping.com held 11.9% of the comparison shopping engine market share, making it one of the top five shopping engines.
The mission of Shopping.com is to “help consumers anywhere use the power of information to easily find, compare, and buy anything online in less time and for the best price.”1 They supply consumers with extensive product reviews and provide merchants with a productive online channel with one of the highest conversion rates in the industry. Shopping.com receives more than 20 million unique visitors every month, and offers tremendous value for merchants and consumers alike.
Cost of Listing Products in Shopping.com
Merchants must pre-pay pay at least $100 when creating an account. Shopping.com operates on a cost-per-click pricing structure with a minimum bid amount, ranging from $.05 to $1.00. Merchants can choose to either bid the minimum amount or bid above it to improve their products rankings.
Benefits of Listing Products in Shopping.com for E-Commerce Merchants
With 1.5 million shoppers every day and more than 17 million highly qualified sales leads to merchants every month, Shopping.com can help your business:
- Increase readership and online sales
- Acquire qualified leads
- Manage and measure campaign success through the merchant account center
- Increase credibility with third party ratings and reviews
Benefits of Using Shopping.com for Consumers
Shopping.com boasts the world’s largest product catalog and features that allow shoppers to:
- Set price alerts and compare bottom line prices
- Compare products by brand, type, store, price, and hundreds of other category unique attributes
- Read and write product reviews provided by epinions
- Use mobile applications for the iPhone and Android
- Link to Facebook to share purchases and wishlists with their social network
How to List Products in Shopping.com
To list products on the shopping.com network:
- Create an account at https://merchant.shopping.com/enroll/
- Fund account with minimum of $100
- Create a data feed with required fields and attributes
- Format the data feed to Shopping.com’s specifications
- Submit the data feed to Shopping.com
- Check back to ensure products are properly listed
1www.shopping.com/aa11
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