NexTag, “The Search Engine for Shoppers,” is one of the leading comparison shopping engines online today. It was launched in 1999 and was the first retailer to offer “TruePrice Comparison”, a final price that includes tax and shipping. In 2004, NexTag went international and has continued to grow ever since, recently expanding into m-commerce with the addition of a mobile application for the iPhone, BlackBerry, iPad, and Android.
NexTag has been recognized as one of the nation’s fastest growing companies by Deloitte, the San Francisco Business Times, and the Silicon Valley Business Journal. They help their visitors compare process on products, financial services, travel, automobiles, education, and more. According to Channel Advisor, as of June 2010 NexTag held 18.2% of the market share of Comparison Shopping Engines, and served more than 17 million people every month.
Cost of Listing Products in NexTag
NexTag operates on a Cost per Click (CPC) model, with base minimum bids that are set by product type. They offer two payment options: the Optimized Payment Plan, which allows for continuous traffic, while the Manual Payment Plan requires you add funds manually. Under the Manual Payment Plan, you can set a monthly budget amount, and when that amount is reached, the listings will be pulled down.
Benefits of Listing Products in NexTag for E-Commerce Merchants
With over 17 million potential shoppers visiting NexTag every month, businesses can:
- Increase traffic and sales
- Improve visibility of online products
- Use the third party ratings and reviews to develop merchant credibility across multiple channels
Benefits of Using NexTag for Consumers
Whereas most of the comparison shopping engines focus only on products, NexTag provides comparison services for educational degrees and travel as well. NexTag helps consumers by allowing them to:
- Sort products by type, color, style, brand, material, seller, deals, and date added
- Compare prices for products, degrees, and travel
- Compare prices on the go with mobile capabilities for iPhone, BlackBerry, iPad, and Android
- Find relevant deals and coupons
- Discover when prices are lowered with the “price drop tab
- Ability to read and write merchant and product review
How to List Products in NexTag
To list products in NexTag:
- Create and fund merchant NexTag account
- Create data feed with all of the products and required attributes
- Format data feed to NexTag’s specifications
- Upload the feed via the NexTag interface
- Check for your product listings after about 24 hours
To get started today, visit: http://merchants.nextag.com
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