E-Commerce is a multi billion dollar industry. The retail sector of e-commerce has seen increases in sales of over 18% yearly, since 2005. Rapid growth in e-retail has been the norm and not the exception. Many traditional brick and mortar stores are switching to a brick and click model, but the lion's share of e-retailers are nonstore retailers with online stores only. The trend, then, shows us that e-commerce retailers have become a respected and viable component of the overall retail trade. The level of consumer confidence continues to rise showing that the stigmas that used to plague online retailers is a thing of the past.
Savvy internet shoppers use comparison shopping engines to find the best deals possible. Savvy merchants list their products where shoppers are shopping.
Comparison shopping engines are here to fill the intrinsic need of the online shopper. They gather together multiple merchants and millions of products for the purpose of comparison shopping. These engines provide product information, costs and consumer ratings in a usable format geared towards the consumer. A “click” from one of these shopping engines results in a reader landing on your site. Google Product Search, NexTag, Shopzilla, Shopping.com and PriceGrabber are the top five comparison shopping engines, based on market share.
Marketplace sites serve a different purpose. Sites like eBay and Amazon enable a seller to create a store and sell products from within their interface. Clicking on a product within one of these marketplaces does NOT send you to another website. Comparison of products, price and ratings of products and merchants are available.
Vertical Rail partners with the top comparison shopping engines.
The top comparison shopping engines are:
- Google Product Search
- NexTag
- Shopzilla
- PriceGrabber
- Shopping.com
- BizRate
- TheFind
- Become.com
- Smarter.com
- Sortprice
Format your product data feeds with Engine Conductor, an easy-to-use self-management utility by Vertical Rail. Use Engine Conductor to map and format product data feeds for comparison shopping engine inclusion.
Easy-to-use product mapping console allows for custom feed creation. Create, manage and report from one centralized location. Easy-to-use interface quickly converts XML or CSV files into your required data feed format. Eliminate feed file errors for all major comparison shopping engines. Fast, easy data feed formatting at your fingertips.
Market your products to the shopping oriented searches on Google. No listing fees and no click fees.
Over 17 million viewers a shop deals on NexTag. It’s an efficient sales channel with highly qualified traffic and performance-based pricing.
An industry leader in comparison shopping, Shopzilla puts your products in front of 20 million unique viewers a year.
An innovative comparison shopping channel that provides sales opportunities to 26 million + ready to buy shoppers a month.
Coupled with Shopzilla and offers product reviews and merchant ratings system.
More efficient shopping enabling shoppers to find sales, online coupons, green brands or local stores.
Increasingly popular comparison shopping and product research engine that allows online shoppers to find information on products.
Factoring in relevance, price feedback and merchant reputation delivers your products smarter, though not always cheaper.
Pricing model is a Cost Per Action (CPA) type, which means guaranteed ROI.
Owned by eBay and ratings by Epinions, it is a CSE that boasts 20 million shoppers a month.
6 million shoppers per month and rising. See your products on Facebook apps.
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