When Microsoft’s Live Search gave way to a new “decision” engine, previous versions of their comparison shopping engine (Live Search Products and Windows Live Product Search) followed suit. Then, with integration of their Casback program, Bing Cashback became the official shopping entity in early 2009.
When this integration occurred, merchants found themselves unable to upload their product via a product data feed, as they had previously done. Now, to be included in the Bing Cashback program, a merchant must pass through the Bing advertising sales team and upon approval, a small integration procedure must be completed.
Bing Cashback has a few small requirements for inclusion. They are:
- Your company be headquartered in the United States
- Your company have a retail site with e-commerce capabilities
- Your company be able to fulfill the physical shipment of a product
- Your company be able to create and maintain a product data feed
- Your company be able to implement a tracking pixel on your site’s order confirmation page
Bing does offer a compelling pricing model, that speaks to results. The Cost Per Action (CPA) pricing model opens opportunity for companies of all marketing budget sizes. You pay either a percentage or flat fee (sometimes both) when a product is purchased through Bing Cashback.
Format your product data feeds with Engine Conductor, an easy-to-use self-management utility by Vertical Rail. Use Engine Conductor to map and format product data feeds for Bing shopping engine inclusion.
Easy-to-use product mapping console allows for custom feed creation. Create, manage and report from one centralized location. Easy-to-use interface quickly converts XML or CSV files into your required data feed format. Eliminate feed file errors for all major comparison shopping engines. Fast, easy data feed formatting at your fingertips.
Sign up for your Bing Cashback Account
https://advertising.microsoft.com/advertising/BingCashBack-Interest-form
Important Bing Cashback Links
Cashback Merchant Login
https://ssl.bing.com/cashback/admin/merchants/login
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