Amazon Product Ads was launched in 2008. It is an advertising program that connects consumers with third party E-Commerce websites that may not be listed in the regular Amazon Marketplace. Like a typical comparison shopping engine, merchants upload their data feed and set cost-per-click bids. The products are then displayed on Amazon.com, where shoppers can click through to the merchant’s website to continue shopping.
Amazon Product Ads is increasing in popularity, and provides tremendous value to merchants with over 44 million shoppers visiting Amazon.com every month. Merchants can advertise their products in many of the Amazon categories, including Electronics, Toys, and Home and Garden.
Cost of Listing Products on Amazon Product Ads
There is no monthly fee or minimum spend amount to list products on Amazon Product Ads, which operates on a cost-per-click pricing model. The minimum bid amount ranges from $.15 to $1.25 depending on category, and merchants are only charged when the shopper actually clicks through to the business website.
Benefits of Listing Products on Amazon Product Ads for E-Commerce Merchants
With millions of viewers visiting Amazon.com every day, Amazon Product Ads can:
- Drive traffic to your business website and increase sales
- Connect your business with millions of shoppers
- Increase visibility with highly targeted placements
Benefits of Using Amazon Product Ads for Consumers
Amazon Product Ads enhances the shopping experience by:
- Allowing shoppers to buy directly from the merchant’s website
- Exposing them to additional products that are not listed in the Amazon.com Marketplace
How to List Products in Amazon Product Ads
To list products with Amazon Product Ads merchants should:
- Create an account
- Enter credit card information and set a daily and monthly budget
- Create a data feed to Amazon specifications
- Upload the data feed in Seller Central (Amazon’s account management system)
- Check back to make sure that products are listed correctly
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