Google Adwords is a CPC advertising channel that displays ads as sponsored listings in Google search, search partners and if chosen, content networks. Adwords is considered a viable form of Internet advertising for both informational and product sales websites. For merchants, Google Adwords is a vital component to a long term ecommerce marketing plan.
Vertical Rail offers both consulting and account management aimed to maximize your return on investment (ROI). Our account managers are Google Adwords Certified and work with you to create the strategy, implement custom campaigns, and ultimately generate leads.
The Google Adwords CPC service includes:
- Strategic assessment of company and website viability
- Customized campaign strategy development
- Account set up
- Landing page optimization consultation
- Ad creation
- Campaign to keyword level ad testing
- Budget & bid management
- Click fraud monitoring
- ROI optimization
- Tracking & measurement
This is a managed service with a dedicated account manager to ensure personalized service and attention. It operates on a flat management or consultation fee that begins with a six-month agreement, and then moves to month-to-month thereafter. All accounts are set up and administered in the company’s name and likeness, ensuring complete ownership.
Provides tremendous value to merchants with over 44 million shoppers visiting Amazon.com every month.
Bing AdCenter is a CPC advertising channel that displays ads on Bing Search, Yahoo Search, and their search partners.
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