Cost Per Click (CPC) advertising is for merchants who want to direct readers to their website and pay based on a click. Companies bid against each other to determine ad placement for defined keywords. These ads appear in various search engines as sponsored listings and other websites that participate in content sharing.
Our mission at Vertical Rail is to "Make Intelligence Smarter" and CPC advertising is an area of ecommerce marketing where we can help.
Also referred to as Pay Per Click (PPC) marketing, popular CPC advertising vehicles include Google Adwords, Bing AdCenter and Amazon Product Ads. As a form of competitive advertisement, ecommerce companies should include a CPC advertising component to their overall ecommerce marketing plan. Vertical Rail offers both CPC advertising consulting and management services aimed at maximizing your return on investment (ROI).
Our approach is customization. Your company is not cookie cutter - your CPC advertising should not be either.
Every client’s CPC needs are different and therefore a program must be tailored to the factors of your situation.
Factors for ecommerce CPC Advertising:
- Website Conversion Barriers
- Product Competitiveness
- Total Number of Merchants in Advertising Space
- Target Audience Behavior
- Target Return on Investment
- Budget
All CPC advertising program accounts are set up and administered in the company’s name and likeness, ensuring complete ownership. This program requires no long-term commitment and both performance based or flat fee pricing is available.
Provides tremendous value to merchants with over 44 million shoppers visiting Amazon.com every month.
A CPC advertising channel that displays ads as sponsored listings in Google search, its partners and content networks.
Bing AdCenter is a CPC advertising channel that displays ads on Bing Search, Yahoo Search, and their search partners.
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