Choosing the Right Type of Social Media Contest for Your Business

Social media contests on Facebook, Pinterest, and Instagram are a great way to build buzz and generate leads for your business. Whether you sell to other businesses or direct to consumers, creating the right type of social media sweepstakes is important for maximizing your reach and achieving your business objectives. There are many choices for a social media contest, and picking the right one is important. Here are the 5 best types of viral social media contests that require no html knowledge to set up and … read more »

Mobile Presence: Why Responsive Design is a Smart Choice

With mobile websites, businesses have significantly less space to display information than on desktop or laptop devices. This means that developers must be conscientious of the viewer when deciding on a mobile presence. There are a number of options for developers to choose from when creating a mobile presence. Each of these options has different strengths and weaknesses, but in this article I will argue that responsive design is the most user-friendly and cost-effective … read more »

Google Shopping: What You Need to Know

We are proud to announce that our General Manager, Linda Bateman, will be a presenting speaker at the Affiliate Summit West 2015 marketing conference at the Paris Las Vegas in Las Vegas, Nevada. Linda will be speaking about Google Shopping and discussing what affiliates and managers need to know for 2015. “I’m excited to be returning to Affiliate Summit for my second year, and for the opportunity to share my knowledge alongside such a great roster of industry experts,” said … read more »

Vertical Rail Welcomes New Intern

Meet Vertical Rail’s new intern – Michele Moody. Michele is an accomplished Global Economics major, Political Science minor, attending her final year at UCSC. She recognizes the future of e-commerce as growing, and is excited to be able to complement her education with real-world experience and practical application. Passionate about business and the industry, she’s a valuable new asset to us through this spring … read more »

Why Should Ecommerce Merchants Pay Attention to Bing Ads?

Why are Bing Ads important to keep an eye on? Answer: Bing Ads are currently catching up the market leader- Google.  In fact, each year, Bing continues to capture more and more of the market share.  While Google retains roughly 67% of the search market, Bing has around 17.9% with a 2% increase over the previous year according to Search Engine Journal. What does this mean for possible ecommerce merchants on the Bing Ads platform?  The answer is great ROI.  In other words, Bing Ads has not reached the same level of saturation as seen in Google Adwords, meaning there is there is currently less competition for important, in-demand keywords.  This spells a unique opportunity to diversify your marketing bracket that is not completely reliant on Google or … read more »

Why Should I Invest in Marketplace Listings For My Business?

Why should I invest in Marketplace listings for my business and what are some strategies to follow? Answer: First and foremost, people come to Marketplaces such as Amazon, Newegg, Walmart and Sears for one reason:  to shop. Each and every Marketplace has a following of loyal customers who do their online shopping exclusively through their favorite Marketplaces. Merchants are able to compete for top positions on Marketplace channels -allowing them to increase their visibility and sales.  Marketplaces are not associated with cost-per-click fees as seen on Comparison Shopping Engines like Pricegrabber or Google Shopping.  Instead, Marketplaces charge a percentage of a sale, monthly fee and/or per sale flat rate fee. Typically, Marketplace merchants list their top-selling items so that only the proven top performing products are set in place to incur the percentage of sale costs.  This strategy allows merchants to achieve economies of scale and profit by producing a high volume of … read more »

Facebook Ads For Ecommerce

Why are Facebook advertisements a significant marketing tool for Ecommerce businesses? Answer: Facebook is wealth of knowledge and data relating to pin-pointing as specific as an audience as you need.  This could be done by targeting an audience based on lifestyles, interests, geographical location and more.  By creating ads that are relevant and appealing to your specific audience, you can realize goals such as creating a wider pool of Facebook “Likes” or increased traffic to website. Advertising on Facebook allows businesses to target a wide audience and account for various demographics.  You can track the effectiveness of your Facebook Ads campaign through in-depth data relating to costs, reach and other pertinent data.  Also, editing and modifying your ads is an option to gauge the relative effectiveness of your campaigns.  Using this method, one can apply new trends to the existing … read more »