Why Should Ecommerce Merchants Pay Attention to Bing Ads?

Why are Bing Ads important to keep an eye on? Answer: Bing Ads are currently catching up the market leader- Google.  In fact, each year, Bing continues to capture more and more of the market share.  While Google retains roughly 67% of the search market, Bing has around 17.9% with a 2% increase over the previous year according to Search Engine Journal. What does this mean for possible ecommerce merchants on the Bing Ads platform?  The answer is great ROI.  In other words, Bing Ads has not reached the same level of saturation as seen in Google Adwords, meaning there is there is currently less competition for important, in-demand keywords.  This spells a unique opportunity to diversify your marketing bracket that is not completely reliant on Google or … read more »

Why Should I Invest in Marketplace Listings For My Business?

Why should I invest in Marketplace listings for my business and what are some strategies to follow? Answer: First and foremost, people come to Marketplaces such as Amazon, Newegg, Walmart and Sears for one reason:  to shop. Each and every Marketplace has a following of loyal customers who do their online shopping exclusively through their favorite Marketplaces. Merchants are able to compete for top positions on Marketplace channels -allowing them to increase their visibility and sales.  Marketplaces are not associated with cost-per-click fees as seen on Comparison Shopping Engines like Pricegrabber or Google Shopping.  Instead, Marketplaces charge a percentage of a sale, monthly fee and/or per sale flat rate fee. Typically, Marketplace merchants list their top-selling items so that only the proven top performing products are set in place to incur the percentage of sale costs.  This strategy allows merchants to achieve economies of scale and profit by producing a high volume of … read more »

Facebook Ads For Ecommerce

Why are Facebook advertisements a significant marketing tool for Ecommerce businesses? Answer: Facebook is wealth of knowledge and data relating to pin-pointing as specific as an audience as you need.  This could be done by targeting an audience based on lifestyles, interests, geographical location and more.  By creating ads that are relevant and appealing to your specific audience, you can realize goals such as creating a wider pool of Facebook “Likes” or increased traffic to website. Advertising on Facebook allows businesses to target a wide audience and account for various demographics.  You can track the effectiveness of your Facebook Ads campaign through in-depth data relating to costs, reach and other pertinent data.  Also, editing and modifying your ads is an option to gauge the relative effectiveness of your campaigns.  Using this method, one can apply new trends to the existing … read more »