Native Advertising: The New Standard in Mobile Marketing Strategy

Example of Native Ad

With continued explosion of global smartphone and tablet usage, native advertising is asserting itself as a new standard for mobile marketing strategy. Companies are beginning to reap the rewards of prioritizing user experience as a consideration of display advertising methodology. 2015 expects to further realize returns through native efforts, meaning …read more »

Social Commerce Platforms: Which is Best for My Business?

Innovative retailers, e-tailers, and manufacturers are using social commerce apps to drive social engagement and increase sales directly through social media.  However, success in social commerce is more than just plugging in your products and waiting for people to buy.  Success is a result of strategy, technology and engagement. A …read more »

Generate Great Backlinks from Great Content

Content is one crucial aspect of a website that easily gets overlooked. All too often website owners, managers or marketers write content without ever understanding its true potential. Well optimized content (written, video, photo) signals to search engines what your business is about and helps to ‘categorize’ your site, products, …read more »

5 Simple Ways to Make Your eCommerce Site More Customer-Centric

Online sales are more relevant now than ever.  Each year, eCommerce sales grow by leaps and bounds. However one of the main reasons people continue to shop at brick-and-mortar locations is for the exceptional level of customer service that many eCommerce websites cannot compete with. While shopping online is the …read more »

Alternative Social Media

A good social media marketing strategy is essential to any e-commerce business in 2014. Whether your goal is to increase site traffic, brand awareness, or conversions, it’s well worth while to explore the marketing potential of social media.  At the moment Facebook, Twitter, and YouTube are the names atop many …read more »

Facebook Ads For Ecommerce

Why are Facebook advertisements a significant marketing tool for Ecommerce businesses? Answer: Facebook is wealth of knowledge and data relating to pin-pointing as specific as an audience as you need.  This could be done by targeting an audience based on lifestyles, interests, geographical location and more.  By creating ads that …read more »