Download our guide to the NEW GOOGLE SHOPPING.
New 2013 Google Shopping Policy Updates
Just last week, the team at Vertical Rail received an e-mail (from Google Shopping) outlining upcoming policy and product feed requirements. Mark these dates down on your calendar and brace yourselves for another wave of Google Shopping changes!
February 13, 2013 – Google Policies Merge
Previously, Google Shopping and Product Listing Ads have had two separate sets of policies. Come February 13, 2013, Google expects to release a new version- merging the two into one streamlined document.
March 2013 – Updated Feed Specifications (Attribute Requirements) Come into Play
For countries just introduced to Google Shopping (I'm looking at you, select European countries, Brazil, and Australia), data feeds must be updated to reflect Google's new attribute requirements. The primary feed attributes that will be affect are: google_product_category, availability, and unique product identifiers (namely brand, gtin, and mpn).
Incorrect or outdated data in these fields may result in suspension of your products. Be sure to check out Google's new feed specifications and confirm that your information is up-to-date before the March start date to avoid any lost time in Google Shopping.
Other 2013 Updates
Expect changes in Google Shopping product policies - the list of items that were once allowed, restricted, or prohibited has now been refreshed. This is a huge game changer for merchants whose items were once prohibited – could this be your chance to make it big in Google Shopping?
In summary, Google's policies are once again in upheaval (am I being dramatic? Maybe just a bit.) To prevent any lost time and revenue from a huge comparison shopping engine, keep an eye on Google's Product Policies Page, make sure your products are compliant, and update your feeds with fresh information regularly.
Vertical Rail will be covering these changes as they roll out, so be sure to check back for more Google Shopping news!
