Choosing the Right Type of Social Media Contest for Your Business

Social media contests on Facebook, Pinterest, and Instagram are a great way to build buzz and generate leads for your business. Whether you sell to other businesses or direct to consumers, creating the right type of social media sweepstakes is important for maximizing your reach and achieving your business objectives. There are many choices for a social media contest, and picking the right one is important. Here are the 5 best types of viral social media contests that require no html knowledge to set up and … read more »

Native Advertising: The New Standard in Mobile Marketing Strategy

With continued explosion of global smartphone and tablet usage, native advertising is asserting itself as a new standard for mobile marketing strategy. Companies are beginning to reap the rewards of prioritizing user experience as a consideration of display advertising methodology. 2015 expects to further realize returns through native efforts, meaning advertisers and marketers will need to shift their focus if they wish to remain competitive and … read more »

Social Commerce Platforms: Which is Best for My Business?

Innovative retailers, e-tailers, and manufacturers are using social commerce apps to drive social engagement and increase sales directly through social media.  However, success in social commerce is more than just plugging in your products and waiting for people to buy.  Success is a result of strategy, technology and engagement. A large number of merchants have learned firsthand that just because you post it doesn’t mean consumers will buy. That understanding is now fueling the innovation of the top social commerce platforms and app developers. Here are a few of the industry’s top performers: ShopTab Why ShopTab? Provides a complete eCommerce set up within your Facebook page. Offers various other apps you can use, such as SharedDeal, which enables you to create a Daily Deal Store on social media for your customers. Allows for a mobile-friendly Facebook shop. Highly versatile – has Facebook shops in over 70 countries and accepts over 50 currencies. You can optimize your product titles with various colors, sizes, and other unique attributes, which provides your customers with more information about your … read more »

Generate Great Backlinks from Great Content

Content is one crucial aspect of a website that easily gets overlooked. All too often website owners, managers or marketers write content without ever understanding its true potential. Well optimized content (written, video, photo) signals to search engines what your business is about and helps to ‘categorize’ your site, products, and services in the SERPS.  Content also puts your site, products, and services in context for your readers. It helps spread information, creates a sense of business culture, and plays a big role in consumer engagement.  But one of the major benefits of content that is frequently overlooked is backlink generation. In short: build GREAT content and backlinks will follow. So, why does great content generate great backlinks? It’s Easy! Content that helps people, informs or excites is more likely to be shared by others via a link from their social account, blog, or website. People will link to an excellent blog post, video, image, webinar, or infographic because it helps build a reputation of quality – both for your business and the business/individual who linked to … read more »

5 Simple Ways to Make Your eCommerce Site More Customer-Centric

Online sales are more relevant now than ever.  Each year, eCommerce sales grow by leaps and bounds. However one of the main reasons people continue to shop at brick-and-mortar locations is for the exceptional level of customer service that many eCommerce websites cannot compete with. While shopping online is the ultimate convenience, many people appreciate the fact that they get to touch and experience the products first-hand in brick-and-mortar stores.  Perhaps even more important is the fact that they can settle disputes, get answers to important questions, and receive real, live human interaction. We want to see eCommerce sites offer the same level of customer service that brick-and-mortars do, because their customers expect it.  Here are 5 simple ways to make your eCommerce website more … read more »

Alternative Social Media

A good social media marketing strategy is essential to any e-commerce business in 2014. Whether your goal is to increase site traffic, brand awareness, or conversions, it’s well worth while to explore the marketing potential of social media.  At the moment Facebook, Twitter, and YouTube are the names atop many marketing campaigns, but that doesn’t mean other forms of social media should be overlooked. Taking a look at alternative social media platforms (the smaller guys) can help diversify and expand the reach of any marketing effort. Before implementing a marketing plan, it is absolutely essential to have a working knowledge of the social communities you’ll be engaging with.   Instagram Instagram is a free mobile app that allows users to easily share photos and video. A picture is worth a thousand words, and sharing well composed photos can crate buzz around a brand or product. Merchants can showcase their products, show a human side to the company, or simply participate in the community, anything to engage potential customers. Ultimately, Instagram offers two distinct opportunities for merchants: the ability to easily distribute visual content, and the potential to reach an audience of over 150 million mobile … read more »

Facebook Ads For Ecommerce

Why are Facebook advertisements a significant marketing tool for Ecommerce businesses? Answer: Facebook is wealth of knowledge and data relating to pin-pointing as specific as an audience as you need.  This could be done by targeting an audience based on lifestyles, interests, geographical location and more.  By creating ads that are relevant and appealing to your specific audience, you can realize goals such as creating a wider pool of Facebook “Likes” or increased traffic to website. Advertising on Facebook allows businesses to target a wide audience and account for various demographics.  You can track the effectiveness of your Facebook Ads campaign through in-depth data relating to costs, reach and other pertinent data.  Also, editing and modifying your ads is an option to gauge the relative effectiveness of your campaigns.  Using this method, one can apply new trends to the existing … read more »

How to Link A Google Plus Page & YouTube Channel

Connecting Google To YouTube & Attaining “GoogTube Plus” Disclaimer: this strategy has become invalid for many users as YouTube has ‘updated’ and removed many of the outlined options. Watch to see how to take an existing YouTube Channel that is currently linked to a Google+ Profile and link it to your Google Plus business Page while not losing any videos or data. httpv://youtu.be/lxbeU9KtgT0 Why Link Your Business’s YouTube Channel to a Google+ Page As YouTube becomes a stronger marketing tool and an even stronger SEO ranking factor for online businesses, it is increasingly important that your business’s YouTube Channel is clearly & properly linked to not only your company website, but your Google+ business Page. When organized and linked correctly, I call it, “GoogTube … read more »

Google+1s, SEO Ranking & Author Authority

What’s The Real Power Of +1? In the last two days, controversy over the search engine ranking power of Google +1s has had the SEO world buzzing. What really is the importance of accumulating +1s for your content? How does it affect search rankings? Are +1s more powerful than Facebook likes or retweets? Yesterday, Cyrus Shepard published an article at moz.com that claimed a direct link between Google +1s and higher search rankings. The article was based off of a year-long Moz SEO Study that shows Google +1s as a top ranking signal. Google’s Matt Cutts was quick to rebut Shepard’s article, making the assertion that Google +1s do not have any direct impact on search rankings. Cutts implies that, at best, the relationship is correlative, but in no way causative. Cutts instead focuses on the claim that authors who create great content will see the ranking benefits of simply creating that great content. +1s, shares, links & ranking just come with the territory. Authors & content creators who are chasing +1s solely for the purpose of higher rankings are wasting their time and sending spammy signals to … read more »