Bad product titles can confuse shoppers, raise costs, discourage clicks, and have many more adverse effects on your Google Shopping campaign. While optimizing titles SKU by SKU can be very tedious, eliminating bad titles from your product feed can have profound effects on impressions, clicks, and conversions. These quick tips will help you improve the … read more »
Data Feed Optimization
Data feed optimization, the art of optimizing the information merchants provide to comparison shopping engines and marketplaces to increase relevance, web traffic and ultimately sales. The landscape of DFO is constantly evolving as shopping engines make changes in their algorithms and policies.
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