Quick Tips for Good Google Shopping Titles

Bad product titles can confuse shoppers, raise costs, discourage clicks, and have many more adverse effects on your Google Shopping campaign. While optimizing titles SKU by SKU can be very tedious, eliminating bad titles from your product feed can have profound effects on impressions, clicks, and conversions. These quick tips will help you improve the quality and effectiveness of your product …read more »

Data Feed Basics for Comparison Shopping Engines

Getting Into Comparison Shopping: Step 1, The Data Feed Is your business ready expand into comparison shopping engines (CSEs)?  You’ll need to get your hands on a product data feed to start! Follow the Vertical Rail blog for our upcoming series of posts focused specifically on data feeds.  Today we begin with a basic introduction and in following weeks, will delve deep into each CSE’s data feed specs and unique requirements. What is a product data feed? In its simplest …read more »

Optimized Product Data Feeds Are Better

Online merchants who know this secret make more money… Period. Data Feed Optimization (DFO) is simply the act of making the Product Data Feed that you submit to a Shopping Engine the best that it can possibly be. What does this actually mean? Higher ROI. DFO is guaranteed to help you spend less, make more, and increase your chances of success in today’s ultra-competitive Comparison Shopping Engines (CSEs). Without DFO? Let’s just say that you’ll be limping out of the …read more »

Shopping Engine Management & Product Data Feed Optimization Services

VIDEO: We Start Where Other Companies Stop You have to be relentless in pursuing results, going deeper, being tenacious in your efforts to be better than yesterday and better than you’re competition right now. If you’re ready to save time, increase profit, and get your business to the next level, let’s get you moving! Product data feed optimization is a huge part of comparison shopping engine management and what we do day to day at Vertical Rail. A lot of …read more »

A Hidden Opportunity to Optimize: Google Image Search

Virtually everyone involved in online marketing understands the importance of on-page image optimization. However, did you ever consider image optimization in Google Image Search as a potential source of traffic to your e-commerce store? On July 27, 2012, Google removed Product Search results from the One Box and isolated them in the new Google Shopping module in the upper right hand side of the results page. ChannelAdvisor estimates that after the shuffle, traffic to Google Product Search dropped by 80%. …read more »

An Easier Way To Set Up Google Product Listing Ads (PLAs) And Why You SHOULDN’T Do It

In an effort to get merchants into the swing of paid listings, Google has introduced a new, more streamlined way to set up Google Product Listing Ads.  It’s a quick three step process that Google hopes will draw in merchants who are not well-versed in AdWords, or who think that setting up a Product Listing Ad is too much trouble.  Before I get into the why-not’s, here’s the how-to for those who are interested. (Or, see our previous article on the …read more »

Google Shopping Shipping and Tax

If you have been having issues with your shipping costs not showing properly in Google Product Search but are unable to figure out why, we may have an answer for you. Google Merchant Center says that you must specify shipping cost in either the data feed or in the Merchant Center, but not both. We have found this to not be the case. You must enter a shipping cost into the Merchant Center, which will apply the same cost across …read more »

Google Analytics: A Closer Look

See how Google Analytics has changed and how it can affect eCommerce The new version of Google Analytics isn’t exactly new; it’s been available for months. However, many have avoided it for the sake of efficiency, especially those in eCommerce. While the old version runs fine and has become comfortable for many people, the new features and available data make switching over a logical decision. The decision to make the move might soon be made for you, as Google has …read more »

Google Shopping Holiday Feed Restrictions

Ecommerce businesses that participate in Google’s comparison shopping engine, Google Shopping, should take notice of a few changes for the holiday season. According to this recent update from Google, new data feeds submitted after November 22, 2011 will be restricted to 500 products until further notice. It’s important to note, existing feeds will remain unaffected. This is most likely due to expected traffic increases during the holiday season and will likely only last a few weeks. Secondly, Google has placed …read more »

New Google Product Search Data Feed Requirements – United States

eCommerce companies who participate in Google’s comparison shopping engine, Google Product Search, could see a decline in referrals come September 22, 2011. Google has released a new version of required attributes, intended to make the comparison shopping experience better the for end user. Online retailers may find themselves in dire straights, mobilizing to address those new requirements. Google has slated attribute requirements will have a deadline of September 22, 2011. At that time, feeds with products that do not conform …read more »