Quick Tips for Good Google Shopping Titles

Bad product titles can confuse shoppers, raise costs, discourage clicks, and have many more adverse effects on your Google Shopping campaign. While optimizing titles SKU by SKU can be very tedious, eliminating bad titles from your product feed can have profound effects on impressions, clicks, and conversions. These quick tips … read more »

Shopping Engine Management & Product Data Feed Optimization Services

VIDEO: We Start Where Other Companies Stop You have to be relentless in pursuing results, going deeper, being tenacious in your efforts to be better than yesterday and better than you’re competition right now. If you’re ready to save time, increase profit, and get your business to the next level, … read more »

A Hidden Opportunity to Optimize: Google Image Search

Virtually everyone involved in online marketing understands the importance of on-page image optimization. However, did you ever consider image optimization in Google Image Search as a potential source of traffic to your e-commerce store? On July 27, 2012, Google removed Product Search results from the One Box and isolated them … read more »

An Easier Way To Set Up Google Product Listing Ads (PLAs) And Why You SHOULDN’T Do It

In an effort to get merchants into the swing of paid listings, Google has introduced a new, more streamlined way to set up Google Product Listing Ads.  It’s a quick three step process that Google hopes will draw in merchants who are not well-versed in AdWords, or who think that … read more »

Google Analytics: A Closer Look

See how Google Analytics has changed and how it can affect eCommerce The new version of Google Analytics isn’t exactly new; it’s been available for months. However, many have avoided it for the sake of efficiency, especially those in eCommerce. While the old version runs fine and has become comfortable … read more »

Google Shopping Holiday Feed Restrictions

Ecommerce businesses that participate in Google’s comparison shopping engine, Google Shopping, should take notice of a few changes for the holiday season. According to this recent update from Google, new data feeds submitted after November 22, 2011 will be restricted to 500 products until further notice. It’s important to note, … read more »

New Google Product Search Data Feed Requirements – United States

eCommerce companies who participate in Google’s comparison shopping engine, Google Product Search, could see a decline in referrals come September 22, 2011. Google has released a new version of required attributes, intended to make the comparison shopping experience better the for end user. Online retailers may find themselves in dire … read more »