The dramatic rise in mobile data usage has put necessary pressure on businesses to become mobile-friendly. Many brands are now taking a “mobile-first” approach to redesigning their websites, which is proving to increase visibility, sales, and lower bounce rates.
But many web developers and designers still lack understanding about what it means to be mobile-friendly. In fact, responsive design is just the tip of the iceberg – the real tells come from user experience, optimization, and content display.
A “mobile-first” approach involves streamlining content for the mobile user, which in turn helps you to clearly define and articulate the most important message. This approach also tends to improve the desktop user experience, eliminating any unnecessary and distracting information.
Once your content has been streamlined, your website can then be customized with an easy, functional, responsive design that best represents your brand and messaging.
How we develop and design your website is entirely dependent on your business, and we’re open-minded to various hosting providers and platforms. However, for most projects, we recommend using WordPress because it’s convenient to customize, manage, and easily integrates with plug-ins. For eCommerce stores with thousands of products, we recommend Magento for its content management, upselling, mobile configuration, and third party capabilities.