Increase Sales and ROAS
If you’re a seller on Amazon, you likely understand the importance of Sponsored Ads to a successful marketplace strategy. Sponsored Ads show on Amazon search results pages, and are triggered by the search terms entered by the user. When managed correctly, these ads can be extremely effective for increasing sales – especially if you are frequently winning the Buy Box.
There are two types of Amazon Sponsored Ad campaigns: automatic and manual. With automatic campaigns, you tell Amazon which products to advertise, while Amazon determines relevant keywords based on your product’s content. Manual campaigns are triggered by keywords that seller picks and bids on individually. If you aren’t using the right campaign type, you may not be spending your budget efficiently.
After years of managing Amazon accounts for clients, we know how to discern which campaign type will be best for your store. We also understand how to determine the right bidding strategies for maximizing your ROAS. If you feel your store could be made more profitable by better management of your Amazon Sponsored Ads, contact us to see how we can improve your performance. Or, if you haven’t tried using Amazon Sponsored Ads, contact us to get started the right way.