We start by taking your existing product content and refining copy, imagery, and structured data as part of our strategy to increase conversion rates and optimize for relevant search terms. We take advantage of Amazon-specific features, using sponsored ads or lightening deals to drive excited buyers to your products. We also do basic store management: we make sure products are properly categorized, ensure you follow seller policies, and contact Amazon support whenever necessary. A successful Amazon program includes a long list of nuanced tasks, and we have a structured program to get those done to make your products more visible.
Unlock Amazon’s Potential
Shoppers use Amazon like a search engine. That means higher product rankings on Amazon can quickly translate into increased conversions and increased sales. However, optimizing for Amazon is different from optimizing for a traditional search engine like Google. While Google returns results based on relevance, Amazon returns results that are most likely to be purchased. With our Amazon optimization service, we sculpt product content to appeal to the needs of the shopper and to the needs of the Amazon search engine. This results in a snowball effect, increasing sales, which increases rankings, and so on.
Part of Something More
We understand that Amazon is one part of your marketing program, and there are many other moving parts to monitor. When measuring success, we analyze Amazon’s performance in context with the rest of your marketing, making sure success on Amazon does not cannibalize other marketing efforts. As we further dive into your Amazon store, we will gain a better understanding of your products, your audience, and your potential. We can use this data and insight to better position and optimize your products on other marketplaces like eBay, Sears, and Rakuten. We can also use this insight to better enhance your marketing across other channels including SEO, PPC, and Social.