Unlock Your Potential In Amazon's Organic Search
Our approach in Amazon organic search optimization focuses on increasing profitability for our clients. Amazon’s search algorithm tends to give higher rankings to products that are most likely to be purchased. This means products with higher conversion rates tend to rank higher. We approach Amazon optimization by sculpting product content to increase conversion rates, while also targeting relevant keywords with high buyer intent. This approach ultimately increases reach and sales for Amazon sellers.
Higher Product Placement
Increase Conversion Rates
Increase Buy Box Percentage
You know where you want to go...
We will work to get you there
Vertical Rail’s Approach To Amazon Store & Product Optimization
With our Amazon optimization service, we sculpt product content to appeal to the needs of the shopper and to the needs of the Amazon search engine. This results in a snowball effect, increasing sales, which increases rankings and Buy Box placement.
We start by taking your existing product content and refining copy, imagery, and structured data as part of our strategy to increase conversion rates and optimize for relevant search terms. We also do basic store management: we make sure products are properly categorized, ensure you follow seller policies, and contact Amazon support whenever necessary. A successful Amazon program includes a long list of nuanced tasks, and we have a structured program to get those done to make your products more visible.
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Service Features & Benefits
We help Amazon Sellers (Wholesale, FBA & Seller Fulfilled) become more competitive within the marketplace by applying advanced content, product & brand optimization strategy.
Expert Account and Project Management
You will have a dedicated account manager that is supported by a team of Amazon optimization experts. The account manager will develop a strategy and project plan to optimize your entire seller account systematically, focusing on the biggest difference-making tasks first and then working to enhance search visibility on a product by product basis.
Advanced keyword research is a major pillar of effective Amazon search optimization. We research keywords specifically for Amazon, first identifying keywords relevant for your products and rating them based on buyer intent and popularity. Then we map out a strategy to optimize the right products for the right search terms.
Your product listings must be optimized for relevant search terms and keywords. By taking your existing product content and refining copy, inserting keywords, and sculpting the buyer experience, your products will rank higher and reach those who search for them. Optimization includes product title, description, bullet points, and search terms.
Enhanced Brand Content
Sellers with products set up with Brand Registry have the option to include content that describes product in a unique way. This can include images, text and even a brand story. For brands looking to differentiate themselves from third party sellers, enhance brand content can serve as a valuable tool to improve conversion rates, sales, and buy box placement.
Advanced Product Optimization
Individual products are optimized to help buyers make a decision to purchase the product. This includes adding accurate, detailed, and enticing product information on the detail page and throughout the product content. This also includes improving other factors like image quality, reviews, and conversion rates.
Help With Performance Notifications
The Vertical Rail team is skilled in handling all types of suspensions including high order defect rate, late shipment rate, trademark infringement, and all other seller account suspensions. We understand income is lost during a suspension and will give your Amazon account the special attention it needs to get reinstated.
We perform critical competitive analysis to help you beat your competition. By keeping an eye on other sellers, our experts can zero in on missed opportunities and refine strategy to increase rankings and visibility in Amazon search. By examining how competitors describe their product and leverage keywords, we can gain powerful insight into how to build on competitors’ strategy and apply advanced techniques to outperform them.
Increase Account Health
Seller performance is reviewed regularly by Amazon and any sellers with poor performance are notified and expected to improve within 60 days. Amazon’s seller performance targets include order defect rate, pre-fulfillment cancel rate and late shipment rate. Our experts are adept at analyzing these metrics to detect performance issues before they become a problem.