Unlock Amazon’s Organic Search Potential
Shoppers use Amazon like a search engine. That means higher product rankings on Amazon can quickly translate into increased conversions and increased sales. However, optimizing for Amazon is different from optimizing for a traditional search engine like Google. While Google returns results based on relevance, Amazon returns results that are most likely to be purchased.
Higher Product Placement
Increase Conversion Rates
Increase Buy Box Percentage
You know where you want to go...
We will work to get you there
Vertical Rail’s Approach To Amazon Store & Product Optimization
With our Amazon optimization service, we sculpt product content to appeal to the needs of the shopper and to the needs of the Amazon search engine. This results in a snowball effect, increasing sales, which increases rankings and Buy Box placement.
We start by taking your existing product content and refining copy, imagery, and structured data as part of our strategy to increase conversion rates and optimize for relevant search terms. We also do basic store management: we make sure products are properly categorized, ensure you follow seller policies, and contact Amazon support whenever necessary. A successful Amazon program includes a long list of nuanced tasks, and we have a structured program to get those done to make your products more visible.
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Service Features & Benefits
We help Amazon Sellers (Wholesale, FBA & Seller Fulfilled) become more competitive within the marketplace by applying advanced content, product & brand optimization strategy.