We create higher profit opportunities
When someone searches for your brand, your digital presence should occupy almost the entire first page. Our holistic approach to optimization gets all of your digital properties ranking for branded terms so that you own your online reputation.
Increase Organic Traffic
Increase Buy Box Percentage
Increase Conversion Rate
You know where you want to go...
We will work to get you there
Our Amazon Account Management Includes
Amazon Store Setup
Get a jumpstart with your Amazon success with a properly set up store. We will add all critical information including seller information, business information, payment details, return policies and shipping policies. We’ll consider the type of products you’re selling, and set up the correct type of store based on your fulfillment options.
Managing Product Listings
We will add product listings in bulk or individually based on your needs. When adding new products, it’s critical that all vital product information is added, including product name, brand name, and UPC. Proper categorization is crucial in helping users search and browse for your products. These details about your products and their variations are all entered according to Amazon best practices.
We sculpt product content to appeal to the needs of the shopper and to the needs of the Amazon search engine. We start by taking your existing product content and refining copy, imagery, and structured data as part of our strategy to increase conversion rates and optimize for relevant search terms. This results in a snowball effect, increasing sales, which increases rankings and Buy Box placement.
Protect your brand and control the appearance of your products with the brand registry. The brand registry is a fantastic program for qualified sellers – especially new brands wanting to establish themselves on the shopping platform. We encourage manufacturers and brand owners to apply. Our team of Amazon experts have in-depth knowledge of Amazon Brand Registry and can guide you through the Brand Registry process, no matter where you stand with registering your brand.
Sponsored Ad Management
Sponsored Ads show on Amazon search results pages, and are triggered by the search terms entered by the user. When managed correctly, these ads can be extremely effective for increasing sales – especially if you are frequently winning the Buy Box. After years of managing Amazon accounts for clients, we know how to discern which campaign type will be best for your store. We also understand how to determine the right bidding strategies for maximizing your ROAS.
Enhanced Brand Content
Sellers with products set up with Brand Registry have the option to include content that describes product in a unique way. This can include images, text and even an brand story. For brands looking to differentiate themselves from third party sellers, enhance brand content can serve as a valuable tool to improve conversion rates, sales, and buy box placement.
LET'S START A NEW PARTNERSHIP | START NOW WITH AN AMAZON ACCOUNT AUDIT
We Help Amazon Sellers Solve Common Problems
There are multiple types of Amazon suspensions. It’s critical to understand each one in order to know how to get your account reinstated. The Vertical Rail team is skilled in all types of suspensions including high order defect rate, late shipment rate, trademark infringement, and all other seller account suspensions. We understand income is lost during a suspension and will give your Amazon account the special attention it needs to get reinstated.
Seller performance is reviewed regularly by Amazon and any sellers with poor performance are notified and expected to improve within 60 days. Amazon’s seller performance targets include order defect rate, pre-fulfillment cancel rate and late shipment rate. Our experts are adept at analyzing these metrics to detect performance issues before they become a problem.
If Amazon deems a product listing as incomplete, said item may be suppressed or hidden from browsing and search results. A listing that’s suppressed will still be visible and active in the seller’s inventory. When this happens, sellers often struggle to get products live on Amazon again. There are a multitude of reasons Amazon might suppress a listing, including lengthy title, promotional verbiage in title, or lack of imagery. An experienced agency can help resolve suppressed items quickly. Even better, it can help you avoid item suppressions to begin with.
When you’re a manufacturer or brand owner with products being sold in the Amazon marketplace, it can be super frustrating to see your products described inaccurately. It’s even worse when you see counterfeit products claiming to be yours. Enter Amazon Brand Registry.
Product manufacturers and brand owners can register their products in the Amazon Brand Registry to gain better control of how their products are listed on Amazon.com. If you’re a manufacturer of popular products, the brand registry can help you better control the details associated with your products, regardless of who is selling them.
Amazon has a long list of selling policies that you must adhere to in order to list products. If any are violated, Amazon may suspend or terminate selling privileges, destroy inventory in fulfillment centers without reimbursement, or return inventory. We have in-depth knowledge of the policies and can quickly determine whether you are violating them or in danger of being suspended.
We perform critical competitive analysis to help you beat your competition. By keeping an eye on other sellers, our experts can zero in on missed opportunities and refine strategy to increase sales and decrease Advertising Cost of Sale. Competitive analysis will also determine how often you’re winning the Buy Box and the best steps to gain placement advantages for listings.