The concept of Vertical Rail developed in early 1997, when marketers Andrew Arenson and Linda Bateman sat in a breakroom and discussed their vision of a joint venture over cold Chinese food. 1997 was a time for great business reinvention. The Internet was new, with companies planning their entry into the emerging medium.
As marketers and account managers, Andrew and Linda were influential in their clients’ businesses. They helped build their clients’ first generation websites and marketing strategies – then second, third, fifth, and so on.
With each cycle, they helped their clients reinvent themselves through messaging, design, strategy and process. Each phase forced them to innovate, diversify, take chances, and lead. The duo never lost sight of the hard work it took to make their clients successful. Reinvention became the norm, and the expectation.
Their joint vision – Vertical Rail – a business built on integrity, results and strategy.
We provide conventional and unconventional services, advertising, strategy and troubleshooting. Our expertise includes: hands-on account management, advanced paid and organic search marketing, comparison shopping engine management, marketplace onboarding, “market-ready” web design and development, leading-edge video production, video marketing, mobile marketing, and social marketing.