Mission Statement
Make Intelligence Smarter.
Our Philosophy
Vertical Rail’s goal is to help ecommerce merchants increase their brand and product visibility by adding intelligent strategies to their marketing.
Our mission “Make Intelligence Smarter” is our guiding philosophy that applies a real-time human component to a merchant’s technology and marketing to enable greater optimization.
Technology (channel management software) allows us to manage large amounts of data quickly, however it can only deal with the information it’s given. While these technologies make some tasks faster and more efficient, there are many important needs that go unattended – primarily, the need for true optimization.
By adding the human marketing element, we help merchants give their technology the information it needs to optimize the data while also providing the customer with a better overall presentation.
To “Make Intelligence Smarter” involves a deep understanding of how all of the individual elements of ecommerce marketing (e-commerce platform / channel management, SEO, PPC, marketplace inclusions & social commerce) work together as one cohesive unit. This strategy carefully adds the requirements of the customer in the process – the key to effective ecommerce.
Vertical Rail is not a dashboard, or a form of ecommerce automation. Our firm helps ecommerce merchants make better use of these technologies and marketing systems.
Who
Vertical Rail is a small yet mighty Brain Trust whose principals have worked with over 2000 companies since 1995.
Where
Vertical Rail’s main office is located in Aptos, California. Walk-ins welcome! Fly-ins always encouraged.
Why
We’re approachable, accessible and dedicated to making our clients successful. We are adept strategists and problem solvers that live to find love with like-minded merchants and marketers that need the best help for their business.
Clients
Vertical Rail works with a variety of companies and corporations from small businesses to publicly traded entities.
Our target clients are dedicated to success, competitive in their fields and have made the conscious choice to find and retain the best solutions to strengthen their business and marketing teams.
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