Ecommerce Marketing for Today’s Business
A New Approach to Data Feed Management
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Shopping Feed Optimization
At Vertical Rail we have developed a new approach to ecommerce marketing, data feed management and shopping feed optimization that brings back the human touch. Our company mission – Make Intelligence Smarter, is our way of putting the client first by matching ecommerce marketing technology with the needs of today’s business owner.
Automation makes it possible to supervise large amounts of data and products in comparison shopping - but at what cost? We see a direct correlation in how optimized content flows across multiple channels.
Our services are built to bring the humanity back to ecommerce marketing in a way that benefits each area of your online presence including comparison shopping engines, marketplaces, organic search, paid search and social media.
Our approach to ecommerce marketing puts our client’s interests first, focusing on management to deliver a solid return on advertising spend (ROAS). Our team will keep a close eye on your shopping engine accounts, rooting out less productive products and streamlining your data feeds to maximize exposure.
We offer services and programs that include comparison shopping engine management, data feed optimization, marketplace management, SEO for ecommerce, social commerce, along with expert consulting and troubleshooting. Vertical Rail provides management and optimization for all major comparison shopping engines and marketplaces.
All programs are customized to the client’s individual goals and are structured to maximize their budget and resources. Vertical Rail services are administered by ecommerce professionals familiar with a wide variety of ecommerce platforms and channel management software. We work with your internal marketing department, with your agency, or within your existing dashboard. Regardless of your situation, our goal is to help you grow intelligently.
Google Shopping Shipping and TaxIf you have been having issues with your shipping costs not showing properly in Google Product Search but are unable to figure out why, we may have an answer for you. Google Merchant Center says that you must specify shipping cost in either the data feed or in the Merchant Center, but not both. We have found this to not be the case. You m |
Google Analytics: A Closer LookSee how Google Analytics has changed and how it can affect eCommerceThe new version of Google Analytics isn’t exactly new; it’s been available for months. However, many have avoided it for the sake of efficiency, especially those in eComme |
Google Shopping Holiday Feed RestrictionsEcommerce businesses that participate in Google’s comparison shopping engine, Google Shopping, should take notice of a few changes for the holiday season.According to this (Read more...) |
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